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Sony supports second edition of Dubai Schools' Football League

  • United Arab Emirates: Wednesday, January 21 - 2009 at 09:43
  • PRESS RELEASE

The second edition of the Sony Dubai Schools' Football League finals held at Sheikh Rashid School for Boys saw some lively and energetic action as children from primary schools played a series of league-style matches to vie for the tournament championships.

Continuing the spirit of Sony's global sponsorship of FIFA events, the Sony Dubai Schools' Football League 2008 brought together primary school children from Grades 3, 4, 5 and 6 from 22 schools from all over Dubai. Starting in November 2008, 88 matches were played between schools in the league phase, which culminated in the grand finals for Year 3, and Year 4 held on the 14th of January and Year 5 and Year 6 held on the 18th of January 2009.

Pius Parackal, Director, Human Resources and External Relations of Sony Gulf, said:
"Football teaches team work, discipline and strategy adding to the overall development of the child and this is what we want to foster in the younger generation through the Sony Football League. I've been following the league very closely and was delighted to see all this demonstrated on the playing field by children. As Sony, it gives us a sense of fulfilment to be able to provide the children this platform to showcase their football skills."


Dubai English Speaking School and GEMS Wellington International School won the Champions trophy for the Year 5 and Year 6 respectively. Jumeirah English Speaking School and Jebel Ali Primary School won the Champions Trophy for the Year 3 and Year 4 respectively. Individual medals for winners and runners-up were presented including awards for the top goal scorer of the tournament and player of the tournament.

Rob Ingham of Royal Dubai School said, "The children's excitement had started much before the tournament, whilst preparing for it and it has been a great experience for them throughout. The Sony league has brought together boys from different schools' and you can see the competitive spirit all around you which makes football even at this grass-root level very meaningful."
Dubai Schools' Football League finals at Sheikh Rashid School for Boys. 
Dubai Schools' Football League finals at Sheikh Rashid School for Boys.
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Notes and Media Contacts »

Sony - FIFA Agreement:

Sony's agreement with FIFA makes it a "FIFA Partner", the highest level of sponsorship status accorded to only six companies. Sony has been chosen to partner FIFA in its "Digital Life" category (covering a wide variety of business activities from entertainment to electronics), and will engage in an array of global marketing and advertising activities at more than 40 FIFA events, including the 2010 and 2014 FIFA World Cups.

About Sony Gulf FZE:

Sony Gulf FZE is a 100% subsidiary of Sony Corporation and is the regional headquarters for the Middle East and Africa regions. The company is engaged in the business of Sony Consumer Electronics, VAIO laptop computers, Computer Peripherals, Data media, Recording Media and Energy (Batteries), Mobile Electronics (Car Audio) and Computer Entertainment (PlayStation) products in more than 40 countries in the region.

Apart from stock operations in the Jebel Ali Free Zone Establishment in Dubai, Sony Gulf FZE leads execution of various logistics, sales, marketing, advertising and customer services activities through its business partners and representative offices. A network of representative offices in Iran, Saudi Arabia, Pakistan and Kenya along with more than 250 service centres reinforces Sony's presence in key markets in the region.

For media inquiries, please contact:

Neil D'Sylva
Sony Gulf FZE
Tel: 971 4 881 54 88
Fax: 971 4 881 78 08

Saffana Michael / Rukshana D'Mello
Weber Shandwick MENA
Tel: 971 4 321 00 77
Fax: 971 4 321 17 11

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