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Monday, November 30 - 2009

Dubai Festival City announces a successful start of DSF 2009

  • United Arab Emirates: Wednesday, January 21 - 2009 at 14:30
  • PRESS RELEASE

Festival Centre, the heart of Dubai Festival City and one of the region's most exciting retail, dining and leisure destinations, kicked off DSF 2009 with an impressive visitor attendance over the first weekend, as result of the unique line up of unmatched entertainment.

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Dubai Shopping Festival is an exciting time of the year for all people around the region. Shoppers and visitors can enjoy a month full of festivities, amazing shows and great discounts, as Festival Centre enters DSF with the highly anticipated launch of the Chinese State Circus. Unlimited discounts and an exciting sales promotion make Festival Centre a shopaholics' delight.

"We are pleased to report that Festival Centre has markedly achieved a 30% increase in footfall as well as a 40% increase in sales over the first weekend of DSF, representing a 65% overall increase in sales and footfall comparing to DSF 2008. As the country continues to catch the attention of the world's retail markets with its ambitious developments, we at Dubai Festival City aim to create distinct points of difference to ensure popularity and consequently success,"
said Tom Miles, Senior General Manager Retail, Dubai Festival City.

"This year Festival Centre is offering a strong line up of family entertainment, live music performances, a range of exciting promotions and great discounts in order to keep guests entertained. This highlights our commitment to constantly change and innovate as a means to keep up with consumer evolution," he added

Unmatched for spectacle and excitement, the incomparable Chinese State Circus brings to Festival Centre a 90-minute action packed show that keeps the audience on the edge of their seats. Other fun activities and events include a Street Fair with thrilling rides, displayed along the Marina Promenade; the already popular Thursday Rhythm Nights drumming challenge led by masters Lawrence and Mark; the Festive Floating Stage, a newly launched venue for performances, that is located on Festival Marina and hosts daily musical and theatrical acts.

Shoppers are rewarded with a sales promotion that offers them the chance to win three Toyota FJ Cruiser automobiles for every 300 Dhs spent in the Centre and double chances for shopping in stores located in Trade Routes and Gold Marketplace - for details please visit any Concierge Desk at Festival Centre.
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About Dubai Festival City
Dubai Festival City is an Al-Futtaim Group Real Estate development project. Al-Futtaim Group Real Estate is part of Al-Futtaim Group, one of the region's most progressive businesses with more than 80 years operating experience in Asia, Africa and Europe. Dubai Festival City is a world-class waterfront mixed-use urban community encompassing the finest, easily accessible shopping, dining, entertainment, homes, schools, hotels, offices and leisure in one place.

Dubai Festival City covers 1300 acres and stretches 3 kilometres along the historic Dubai Creek. It epitomizes the thriving and visionary spirit of Dubai. This self-contained metropolis will be the centrepiece of the new Dubai - a progressive urban community offering a lifestyle unmatched in terms of luxury, comfort, exclusivity, convenience, and value.

Festival Centre, a landmark 2.8 million square foot urban retail resort forms the epicentre of Dubai Festival City and promises to be one of the UAE's most exciting retail, dining and leisure attractions.

Festival Centre offers an unsurpassed selection of international and local retail brands, an eclectic mix of restaurants and cafés, including the largest al fresco dining experience in the UAE, as well as a rich variety of entertainment options all within an architectural masterpiece. The shopping centre is connected via the Marina Promenade to three international hotels, an Event Centre and the luxury Festival Marina which will dramatically transform the retail and tourism landscape of Dubai.

In addition Dubai Festival City comprises 8 international hotels, residential communities, two international schools, business parks, automotive showrooms, an 18-hole championship golf course and Four Seasons Golf Club.

For more information, please contact:
Irina Ionascu
PR & Media Relations Executive
Festival Centre
P O Box 126027
Dubai - United Arab Emirates
Tel: +971 4 4254912
Fax: +971 4 4254949

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