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Thursday, November 12 - 2009

ZAI opens at Salwa Road

ZAI, NBK Fashion's new massive luxury boutique opened its 6,500 square meter showroom today on Salwa Road adjacent to NBK Mercedes Benz.

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The ZAI boutique showcases three stories of exclusive luxury brands for men & women all under one roof for the very first time in Qatar, and is celebrating its launch with special mid season promotions.

Each one of ZAI's collections is specially selected with an ultra-mod East-Meets-West attitude. The collections feature exquisite quality & detail meshed with straight- of-the- press catwalk trends.

ZAI features the season's collections from such established and internationally revered names as Balmain, Halston, Loewe, Nina Ricci, Emmanuelle Ungaro, Carolina Herrera, Antonio Berardi & Marchesa which appear alongside the likes of fashion's fast-rising newer superstars such as Maia Nakhle, Marithe Francois Girbaud, David Zeto, Phillip Lim and Alexander Wang.

On the men's side luxury costumers such as Zilli and Kiton showcase their newest offerings alongside those of fashions bastions Lanvin and Costume National.. ZAI's menswear collections also feature the latest styles from brands such as Alessandro dell Acqua, Neil Barrett, Joseph, Dirk Bikkembergs, Undercover, Paul & Joe, Fratelli Peluso, Rick Owens and Vicini.

NBK Fashion Retail Director, Mr. Neil Dixon, said in this occasion:

"NBK Fashion is delighted to introduce a second ZAI to Qatar after its sister boutique at Al Sharq Village. This concept boutique is unlike anything in this market and provides an opportunity to shop some of the fashion world's most celebrated and innovative names. The ZAI concept which embodies a mix of classic and contemporary brands is a perfect fit for the discerning client with a sophisticated taste and a love of fashion"


"We are happy to invite shoppers to preview our new concept, the Fall collections and take advantage of the launch promotions at Salwa road." he added.

As one of the largest luxury retailers in the GCC, NBK Fashion is a subsidiary of Nasser Bin Khalid (NBK) Holding. NBK Fashion has emerged as a fashion force in Qatar representing established and world-renowned luxury brands. Within the coming two years, NBK Fashion's strategic expansion plans will boast the company's opening of several boutiques accross the Middle East.
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Notes and media contacts

For more information, please contact:

Elise Zwein
Account Director
Action Qatar
Handassa Str., B ring road
Building 142, First Floor
P O Box 2900, Doha, Qatar
T +974 4361499
M +974 6718413
F +974 4370167

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