• HSBC

Better Life adds premium Italian cookware brand - Lagostina - to its portfolio of leading brands

  • United Arab Emirates: Thursday, January 22 - 2009 at 12:17
  • PRESS RELEASE

High-end cookware continues to top the list as one of the most sought-after wedding gifts in the UAE, according to a local expert.

As the heart of the home, the kitchen should be equipped in the best way possible, and brides-to-be agree that good quality cookware will never go out of style as an enviable wedding gift.

"Cooking and food have always been the key to bringing a family together. In most cultures food is at the centre of any celebration and family gathering, and newly-married couples represent the coming together of two families and the meeting place, more often than not, revolves around food," explains Anamika Priyadarshi, Manager of Retail and Marketing, Better Life.

Better Life, the UAE's retailer of high-end appliances and accessories, has added premium Italian cookware brand - Lagostina - to its portfolio of leading brands.

Lagostina cookware inspires the joy found in cooking and sharing a meal together around the table, says Priyadarshi.

"My favourite collection is Melodia. The design of elegant sculptured shape of the stock pot allows you to take it from your cooktop straight to the table, and it also complimented with a set of kitchen accessories," added Priyadarshi.

If music is the food of love, the Italian manufacturer believes melody is the recipe for life. The Melodia range includes kitchen staples such as the stew pot, sauté and frying pans and, in keeping with the Italian culture, a pasta strainer.

As the cookware is manufactured from superior materials, including the patented Lagoplan aluminium base, the products will stand the test of time reflecting the longevity of the couple's union.

Providing the culinary tools for a variety of cooking styles, the Accademia range includes the wok, casserole dish, and vegetable steamer. The casserole dish and sauce pot boast the tri-ply design - a combination of copper, aluminium and stainless steel - that accelerates the diffusion of heat and improves the level of control.

The Accademia range is a fantastic wedding gift that combines effective performance with eye-catching design inspired by the contours of Italy's most celebrated architecture. While the handles and lid loops provide the aesthetic the thick band of aluminium attached to the stainless steel base ensures enhanced heat diffusion.

The new range of Lagostina cookware is available exclusively from Better Life and includes luxury kitchen utensils.

Better Life provides a gift registry service that assists friends and relatives in choosing presents for the special day.
 
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Notes and Media Contacts »

About Better Life:
Better Life - part of the Easa Saleh Al Gurg Group - is a distributor of high-quality home appliances in the UAE. The company's exclusive portfolio of world-class brands include: Siemens, Electrolux, Fisher & Paykel, Forbes, Terim, Ufesa, Vestfrost, Wolf Power and Zanussi. Better Life also offers an extensive range of personalised luxury kitchens.

Today the Easa Saleh Al Gurg Group is associated with over 20 brands such as Unilever, Dunlop Tyres, United Colours of Benetton, ID Design, and Leigh's Paints.

For more information, please contact:
Olivia Spadavecchia
Consultant
WMC FZ - LLC
P.O. Box 502281
Dubai , United Arab Emirates
Tel: +971 4 390 1950
Fax: +971 4 367 2800

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