Melville Middle East is the exclusive provider of venue services at ADNEC, providing rigging and specialist lighting features in addition to exclusive venue services, including electrical mains, piped services, primary rigging and floor mark out. The full-service offering will extend Melville's business into shell scheme, stand wiring, furniture, carpet, graphics, logistics, custom design and build, and data and registration.
Melville CEO Nick Marshall says:
"The appointment of Yasser is the next stage of our drive to bring Melville's full-service business to our organiser clients in the Middle East. His focus is launching Melville's official services contracting business in the United Arab Emirates. Yasser will have the support and resources of both Melville in the U.K. and the entire GES Worldwide Network."
Melville COO Jason Popp adds: "Yasser comes to Melville with a wealth of experience on the contractor and the organiser sides of the business. He intimately understands the key venues throughout the Middle East and is familiar with Melville's dedication to unparalleled customer service. He is a great addition to our growing team servicing Middle East organisers and exhibitors."
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