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Under the new initiative, the Group will collect financial and other contributions from its staff as well as its subsidiaries and customers at post offices through its subsidiary Emirates Marketing and Promotion (EMP) in association with the UAE Red Crescent Authority.
Mr. Abdullah Al Daboos, President of Emirates Post Holding Group, stressed the need to support the efforts to provide humanitarian aid to the Palestinian brothers in the wake of the painful circumstances they face as a result of the unspeakable Israeli aggression.
Mr. Ahmed Tahlak, CEO of EMP, stressed the importance of concerted efforts to support the Palestinian brothers in Gaza:
"We, at EMP, are pleased to contribute to the activation of this humanitarian campaign in support of the brotherly Palestinian people in their sad plight."
Explaining the donation raising mechanism, Mr. Tahlak said that EMP had printed coupons of Dhs5 and Dhs10 for distribution to staff who wish to donate. EMP has also set up tents in specified locations at Emirates Post offices and selected shopping malls in Dubai to collect donations in kind.
EMP is driving the initiative through an extensive media campaign and SMS shots to a large database, in addition to distributing pamphlets and posters promoting the campaign.
Mr. Tahlak said the target is to collect an amount of Dhs1m that will be used for purchasing medicines, in coordination with Julphar Pharmaceuticals. These medicines will be sent to Gaza immediately through the UAE Red Crescent Authority. The campaign will also include some other activities that will continue until the end of this month.
Posted by Rima Ali Al Mashni
