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Holiday Inn Express Manama will be the brand's first venture in the Middle East outside Dubai. The 249-room property is expected to open in the third quarter of 2010.
IHG & Ishraq sees healthy demand for limited service hotels as high real estate prices and growing competition for travellers encourage the region's hospitality sector to diversify. The third Holiday Inn Express hotel - the Holiday Inn Express Dubai Jumeirah - opened last September.
John Bamsey, Chief Operating Officer, IHG, Middle East and Africa (MEA), said: "Delivering on our promise of Great Hotels Guests Love is about offering a diversity of choice to meet different customer expectations. Holiday Inn Express brings reliability and quality to the limited service sector - and the confidence that comes with one of world's best-known hotel names, Holiday Inn."
Bamsey said: "Globally, Holiday Inn Express is one of the fastest growing brands, opening an average of two hotels a week, with 1889 hotels and a further 728 hotels in the pipeline, worldwide. We see great potential for the chain in the Middle East."
Both Holiday Inn Express properties will be operated by Ishraq Hospitality Management, a subsidiary of Ishraq Gulf Real Estate Holding Co., the exclusive developer of Holiday Inn Express hotels in the GCC, excluding Saudi Arabia.
Sami Al Ansari, Chief Executive Officer, Ishraq Gulf Real Estate Holding BSC, said:
"We're confident Holiday Inn Express Airport Dubai will continue the successful trend started by our three other properties in Dubai - and we're excited by the opportunities in Bahrain. We're fully committed to developing more than 20 Holiday Inn Express properties over the next five years in the region."
IHG announced in 2007 the worldwide relaunch of the Holiday Inn brand family (comprising Holiday Inn Hotels and Resorts, Holiday Inn Express and Express by Holiday Inn). The $1bn relaunch is bringing improved consistency and service levels, as well as a more contemporary brand image and identity, to almost 3,200 hotels worldwide. The global relaunch is expected to be completed by the end of 2010.
Posted by Nadeen El Ajou
