Register | Forgot password?
Switch to Arabic
Saturday, December 5 - 2009

Bahrain Air concludes partnership agreement with O2 Marketing Communications

Bahrain Air selected O2 Marketing Communications to lead its marketing campaign in the UAE and region.

Article continues below
  • Mr. Mohammed Bin Salman Al Khalifa , Bahrain Air Marketing Support Manager & Ms. Soha Isa Al Borshaid, Assistant Manager Corporate Communication.
    Mr. Mohammed Bin Salman Al Khalifa , Bahrain Air Marketing Support Manager & Ms. Soha Isa Al Borshaid, Assistant Manager Corporate Communication.
The announcement was through a signing ceremony in Dubai by Mr. Mohammed Bin Salman Al Khalifa , Bahrain Air Marketing Support Manager along with Ms. Soha Isa Al Borshaid, Assistant Manager Corporate Communication.

Mr. Ibrahim Abdullah Al Hamer, Managing Director, Bahrain Air, highlighted that the UAE is a very important travel destination on the world map. Dubai and Abu Dhabi International Airports are among the most growing world airports, with around 50m passengers during the last year.

Mr. Ibrahim Abdullah Al Hamer highlighted that budget airlines in the Middle East witnessed quick growth during the last few years. He expects that budget airlines development will be notable promoted within the coming period because of the current world economic crisis. He point out that budget airline companies witnessed a huge demand during the last period owing to significant economic developments in the region states and the large number of passengers, either expatriates or tourists, from/to the region states.

Moreover, he added that budget airlines will witness increased growth because of the current world economy crisis and under liquidity. Therefore, a large number of passengers are expected to turn to affordable airlines owing to its reasonable cost compared to commercial flights.

As for Bahrain Air developments, Mr. Al Hamer indicated that new modern Airbus planes will join Bahrain Air fleet very soon, pointing out that Bahrain Air is now flying from Bahrain to 17 world destinations and will be increased to 19 world destinations within the first three months of the current year, 2009.

In March 2009 Bahrain air will launch its first direct flight to Abu Dhabi, Calcutta in India and Katmandu in Nepal. Bahrain Air is planning to launch new flights to many countries in South East Asia.

Mohamed Al Johmani, Managing director, O2 Marketing Communications, assured that Bahrain Air is one of the promising affordable airline companies in the region. It could, within a short period, establish firmly in travel world market and achieve a large number of passengers owing to its excellent services.

He said,

"Affordable airlines concept is relatively new in the Middle East compared to US and Europe. However, it could quickly confirm its competitive ability with other airline companies which provide good and integrated services. The Middle East is characterized with unique geographical location through its existence between three evolving markets, China, India and independent countries, helping meet increased demand of passengers in this area."


Mohamed Al Johmani added that O2 Marketing Communications will provide the summary of its marketing experience for Bahrain Air to deliver its message to the target audience, explaining the advantages and benefits of the rapidly developing Company, especially as O2 Marketing Communications builds its strategy on the basis of an in-depth marketing research studies in line with the trends of the clients and meet all their aspirations.

He explained that O2 Marketing Communications has achieved notable successes for its clients, earning the Company local and international awards, including CNBC Arabian Award as the best public relations firm in 2008 for its success in leading the marketing campaign for the Bahrain Investment Wharf, as well as Sheikh SME Award, as the best marketing company for 2007. The Company team is highly qualified and has great expertise in addition to its diversity and multicultural backgrounds.
Also consider reading:
Log in to request more information from Bahrain Air

Notes and media contacts

About Bahrain Air
Bahrain Air was incorporated on 2 July 2007 as a Bahraini Shareholding Company "Closed" B.S.C (C) with a capital of 10m Bahrain Dinars ($26.5m). It is the first Premium service carrier with affordable fares, is a private national carrier located in Bahrain, operating within GCC countries and to the Middle East, North Africa, the Levant, Iran & India.

-The airline operates point to point services with a minimum connecting transit time in Bahrain International Airport. It offers affordable fares to all its network destinations with two class service, Premium and Economy.

- Bahrain Air started operations out of Bahrain International Airport on 3 February 2008. Serving 10 destinations in the Gulf, Middle East, Levant, and Indian sub-continent, currently it operates twice daily services at convenient timings to Dubai and Doha, five weekly flights to Alexandria in Egypt, four weekly flights to Beirut, three each to Damascus, Amman and two to Aleppo in addition to three to Mashad in Iran.

- On 26th May 2008, three weekly flights commenced to Kochi in South India which will increase to daily flights from October 2008.

- On 23rd July 2008 Bahrain Air commenced its operation to Jeddah with 3 flights weekly and will be increased on the 1st September 2008 to 4 weekly flights.

- On 20th November 2008, 10 weekly flights started to Kuwait International Airport.

- New destinations planned for launch effective November 2008, and they are Asyut, and Luxor in Egypt, furthermore Khartoum the capital of Sudan will commence on December 2008.

- Bahrain Air's transit passengers' will experience convenient & seamless connections through Bahrain International Airport (BIA) to their final destinations under one hour, thereby making the airline the ideal option for their travel between the GCC and other beyond international destinations.

- Bahrain Air operates a fleet of 3 modern Airbus 320, with 12 seat capacity in Premium Class furbished with comfortable leather seats and ample legroom. A variety of local and international newspapers, magazines, selection of fresh food and beverages ensure the most comfortable flight for Premium Class passengers at very competitive fares. Moreover, the Premium Class passengers are extended an invitation to use the Business Class Lounges at the departure airports. Premium Class passengers as well as the Economy Class passenger will enjoy a variety of in-flight entertainment options while flying and will have the opportunity to select and buy from a wide choice of duty free items competitively priced.

- With an established 15-hour Regional Call Centre, Bahrain Air also provides service support to customers for any type of travel-related services, purchase tickets and obtain all information on Bahrain Air flights on its 24/7 user friendly website www.bahrainair.net or by visiting Bahrain Air dedicated Sales Office.

About O2 Marketing Communications
In December 2005, O2 Marketing Communications has been established in Dubai, UAE. The company has entered the Bahraini market in February 2006. It has been incorporated to fill in the gap in the marketing communication industry around the Middle East by providing innovative and effective marketing solutions based on scientific principles. These principles are built on research and scientific studies for the market before launching any marketing campaign for any project. O2 Marketing Communications is the first company in the region providing marketing consultation to global banks wishing to enter the Islamic financial market.

At the beginning of 2008, the company has opened a specialized office for public relations entitled O2 Public Relations with the purpose of providing premium and innovative service to its customers in the fields of public relations only. This centre is supervised and mentored by a unique team marked by its strong relationships with local and global mass media to serve its customers.

In an important step within the framework of strengthening relationships with its customers to provide better and quicker services, O2 Marketing Communications has opened its office at Abu Dhabi, UAE, in September 2008.

O2 Marketing Communications is proud of representing several companies known locally and globally. These companies include Emaar Financial Services, SME, Business District, MBR Housing Establishment, Dubai Municipality, Aswaq, Dubai Real Estate Establishment, Masref Al Salam Group (Sudan, Algeria, Bahrain and Syria), Ducab, Tameer, Turki Group - Saudi Arabia, KT-Middle East, Deutsche Bank, Gulf Jet, Bahrain Financial Harbor, Tameer, Marina Dura Bahrain, Bahrain E-government, First Choice, Capitala, and other large companies and institutions.
O2 Marketing Communications won SME Award 2007, one of the unique and important awards for companies in recognition of their achievements and innovations, CNBC Arabian Property Award 2007 for providing best public relations services for Bahrain Financial Harbour, one of the most important real estate projects in Bahrain, and the same award in 2008 for providing best public relations services for Aswaq, the largest retailing enterprise in the United Arab Emirates, and the design of best website for Wasl company.

O2 Marketing Communications is the first marketing company providing consultation for global banks and institutions which have the desire of stepping in the Islamic financial market. Recently, it has presented its technical consulting and outcomes of the marketing study to Deutsche Bank to launch their first Islamic fund locally and globally.

Customers benefit from the experience of O2 professional team, as the company studies the customer status in the market, then prepares its strategy and desired goals in coordination with the customer.

Disclaimer:

Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com

Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / Emap Limited. AME Info FZ LLC / Emap Limited is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.

For details about submitting your stories, please read the guide - all content published is subject to our terms and conditions