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Damas presents its new Valentine Masterpiece

  • United Arab Emirates: Sunday, January 25 - 2009 at 15:11
  • PRESS RELEASE

Damas, the world renowned jeweller presents a special dedication to love - its new Valentine Masterpiece.

Combining 18k white and yellow gold adorned with the finest handpicked diamonds and mother-of-pearl this splendid jewel is designed to win your beloved's heart and make a strong impression towards those you hold dear.

"Damas brings together a host of the most precious materials in a fusion of harmony and shapes, backed by craftsmanship of the finest kind. What makes the Valentine Masterpiece so much more appealing is that it's shaped to offer several hearts at the same time, with the innermost heart entirely packed with gold. This offers a blend of various textures to the jewel and sets it apart as one of the emotive creations of the season. The subtle use of diamonds also enhances its wearability at all times of the day,"
commented Mr Tawhid Abdulla, Managing Director, Damas Jewellery.

Inspired by love's myriad wonders, Damas' new Valentine Masterpiece celebrates its timeless beauty and honoured place in our lives with a creation that brilliantly captures its many eloquent qualities. Strung on a dazzling 18k yellow gold chain this utterly feminine jewel portrays the power of love in a highly texturised yellow gold heart positioned at its very centre that epitomizes the proverbial 'heart of gold' which has the allure of freshly mined gold ore.

The design house thereafter defines this 'heart of gold' with a bold outline in luminous mother-of-pearl, which is further defined by yet another outline, this time in highly po-lished yellow gold. This very striking and attractive design is linked to the chain by a smaller, heart-shaped design in 18k white gold that is closely lined by round brilliant diamonds totaling .07 carats. The interesting blend of materials and their varied colours and textures as also the play of light given off by their natural glow combines to present one of the most fitting testimonies to love that is sure to turn the tide in your favour.

Win your love over this Valentine's Day or just celebrate the magic of love with Damas' Valentine Masterpiece, now available in most Damas shops in the UAE, Qatar, Bahrain, Oman, KSA and Kuwait.
Damas celebrates the legacy of love with a stunning 'Valentine Masterpiece'. 
Damas celebrates the legacy of love with a stunning 'Valentine Masterpiece'.
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About Damas:
The journey of Damas began in 1907. It has grown from a UAE based company into a global fashion and jewellery network spanning the Middle East, South Asia, Europe and North Africa. The Damas Group has 467 stores in 18 countries around the world, as of 30 June 2008.

Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Gucci, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, among many others. The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Damas Cut, Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairouz, Harmony, Farfasha, Al Manthourah; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections.

Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design. Damas International Limited is listed on Dubai Nasdaq (former Dubai International Financial Exchange) and its shares are traded under the ticker 'DAMAS'.

For more information, please contact:
The Idea Agency PR Department
Tel: 04-3434424
Fax: 04-3434305

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