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Unilever North Africa and Middle East reveals latest expansion in the region

Unilever, one of the world's largest Fast Moving Consumer Goods (FMCG) companies announced its latest expansion in the region.

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  • Left to Right: Mohamed Binzagr, Business Partner Faisal Binzagr, Business Partner Sanjiv Mehta, Chairman Unilever North Africa & Middle East Yasir Jamal, Works Director, Binzagr Unilever Factory, Jeddah.
    Left to Right: Mohamed Binzagr, Business Partner Faisal Binzagr, Business Partner Sanjiv Mehta, Chairman Unilever North Africa & Middle East Yasir Jamal, Works Director, Binzagr Unilever Factory, Jeddah.

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The Binzagr Unilever factory located in Jeddah, KSA, has accomplished a major milestone with an aggressive capacity expansion.

The new production line runs at a high speed to manufacture personal care products. According to Sanjiv Mehta, Chairman, Unilever North Africa Middle East:
"This is a historic moment for the Binzagr Unilever Factory. It symbolizes the wealth of opportunities in the region and Unilever's commitment to North Africa and Middle East."


The Binzagr Unilever factory contributes to Unilever's production in five main categories including Hair Care, Fabric Softener, HouseHold Care, Personal Wash (Liquid and Soap) as well as Oral Care.

"This increased capacity will enable the Binzagr Unilever factory to expand the range of products it manufactures, as well as export to several countries across the Middle East & North Africa region" adds Yasir Jamal, Works Director, Binzagr Unilever Factory .

The expansion of the manufacturing capabilities will further boost Binzagr Unilever factory's standing into becoming a world-class manufacturing facility for consumers throughout the region.
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About Unilever
Unilever is one of the world's largest Fast Moving Consumer Goods (FMCG) companies with strong local roots in over 100 countries across the globe. With a leadership position on many of the categories in which it operates Unilever's portfolio includes some of the world's best known brands including Lipton, Dove, Lux, Sunsilk, Knorr, Omo, amongst others that have today become common household brands. Unilever's mission is to add vitality to life by meeting everyday needs of nutrition, hygiene and personal care.

Unilever North Africa and Middle East (NAME) is the region's single largest TV advertiser with local offices and partnerships spread across the 20 countries in the region.

For more information (not to be published), please contact:
Priya Sarma
Corporate Communications Manager
North Africa & Middle East
Unilever
Direct line: 04-8058283
Mobile: +971(50) 708 2495
Nadeen El Ajou Posted by Nadeen El Ajou
Monday, January 26 - 2009 at 11:23 UAE local time (GMT+4)

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