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Thursday, November 26 - 2009

HP Middle East rolls out global 'Store in Store' initiative in Saudi Arabia

HP Middle East announced the roll out of the HP 'Store In Store' initiative in Riyadh, Jeddah and Khobar.

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  • HP Store in Store.
    HP Store in Store.
HP Store In Store experience is the first of its kind concept retail store in KSA and was launched recently in the UAE.

In CompuME and Extra in Riyadh, Extra in Khobar and Electro in Jeddah, the HP Store in Store will sell HP's entire portfolio of consumer offerings - from personal computing to imaging and printing products. In addition, consumers will have an opportunity to view and experience the latest HP technology in the store.

"The new HP Store In Store consists of various digital lifestyle zones, where trained HP experts provide consumers with in-depth information, assistance and education as part of their shopping experience. This new initiative aims to give HP's customers a more personal shopping experience,"


explains Khaled Hejazi, KSA Country Manager, PSG, HP Middle East.

Celebrating the roll out of HP Store in Store initiative in the Kingdom, HP is offering a promotion running from 24th January to 3rd February for all purchases of HP products powered by Intel processors where consumers will have a chance to win diamonds when they purchase from these stores.

The SIS project is set to spread throughout the Middle East including, Saudi Arabia, United Arab Emirates, Kuwait and Egypt. HP has partnered with many other retailers to launch future SIS in the region.
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About HP
HP, the world's largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure.

About HP Middle East
HP is the largest technology and solutions provider in the Middle East with 1600 employees and subsidiaries in Dubai, Abu Dhabi, Riyadh, Cairo, Ramallah, Qatar, Oman and 2 service Joint Ventures in Kuwait and Bahrain servicing the GCC, Egypt and the Levant. HP has been present in the Middle East since 1968 and opened its first regional office in 1994. HP Middle East is the market leader for enterprise, small and medium business and consumer technology products and offers a large portfolio of solutions and services in various business domains.

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