• HSBC

Philips partners with UKE and Pragma to build health check centers for early diagnosis

Royal Philips Electronics is partnering with the University Medical Center Hamburg - Eppendorf (UKE) and the Pragma Group to build a series of health check centers across the Middle East.

Targeted for busy professionals the centers will provide a comprehensive health check-up including functional analysis of the heart and lungs and a full body magnetic resonance imaging scan, all carried out as part of a luxury hotel-like experience.

"Healthcare isn't just about repairing the body when it breaks down - it's also about maintaining a healthy lifestyle and increasingly it's about monitoring for potential problems before the patient even knows they're there. The Middle East continues to increase in importance for Philips. This collaboration demonstrates how advanced the healthcare provision in the region has become as well as the important role that we can play in its future."
said Gottfried Dutiné, Executive Vice President and member of the Board of Management, Royal Philips Electronics.

The first center to open will be in the UAE with a further six centers planned over the next three years across the Middle East. UKE's international arm, UKE Consult and Management GmbH (UCM) will be responsible for the clinical management and operation of the centers. Philips will be the technology partner, equipping the clinics with advanced diagnostic and monitoring technology as well as lighting solutions. The Pragma Group is the project's equity partner and management company.

"These centers mark the combination of the best screening facilities, state-of-the-art technology and personal guidance, all in a relaxing environment," said Mathias Goyen, CEO, UKE Consult and Management GmbH. "Our goal will be to provide the best medical prevention with optimum organization to ensure the best outcomes for the customer."

"We look forward to working with Philips and UKE to provide these outstanding centers," said Joe Tabet, chairman, Pragma Group. "This project aligns with our vision of delivering excellence in all our projects and we welcome the prospect of this dynamic partnership."

The prevalence of potentially preventable diseases such as cardiovascular disease and diabetes is set to grow by over 300% by 2025 in the Gulf region . Within Dubai alone the population is projected to swell to nearly two million by 2010, illustrating that demand for quality healthcare is set to continue to increase.

The centers will incorporate technologies including Philips MRI Panorama, Ultrasound, ECG and stress test equipment. Further to the check-up, if any concerns are highlighted, the customer will be advised on lifestyle changes or on further potential medical follow-up if required.
 
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Notes and Media Contacts »

About Royal Philips Electronics:
Royal Philips Electronics of the Netherlands is a diversified Health and Well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of 'sense and simplicity.'

Headquartered in the Netherlands, Philips employs approximately 121,000 employees in more than 60 countries worldwide. With sales of €26bn in 2008, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare.

About UKE Consult und Management GmbH:
The UKE Consult und Management GmbH is a subsidiary of the University Medical Center Hamburg-Eppendorf and Hellmann Worldwide Logistics GmbH & Co. KG. Its portfolio includes consultancy services as well as the management of healthcare projects all over the world.

About Pragma Group:
Pragma Group is an investment group operating in the MENA region and focusing on four verticals: Pragma Technologies, Pragma Marketing, Pragma Lifestyle and Pragma Venture Capital. The Healthcare sector is a new venture that Pragma VC is launching with this project.

For more information, please contact:
Mark Groves
Philips Healthcare EMEA
Tel: +31 653 179 850
or
Natali Fahmi
Communications Executive
Philips Electronics Middle East & Africa
Tel: +9714 309 5155

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