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Thursday, November 26 - 2009

Land Rover celebrates 20% sales increase in Middle East and North Africa

  • United Arab Emirates: Wednesday, January 28 - 2009 at 12:31
  • PRESS RELEASE

Premium SUV manufacturer Land Rover is proud to announce it has again achieved phenomenal success in the Middle East and North Africa, with 2008 combined sales up 20% on the previous year.

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  • Land Rover.
    Land Rover.
The recently launched Land Rover LR2 enjoyed the highest growth in the region, with sales up by 36.8%, followed by the Land Rover LR3 which saw an increase of 20.2%. sales of Land Rover's flagship model, The Range Rover and the dynamic Range Rover Sport were also up, by 2.7% and 4.1% respectively.

In a year when Land Rover also celebrated its 60th Anniversary, a total of 11,061 cars were sold in the Middle East and North Africa region in 2008, compared to 9,213 in 2007, retaining Land Rover's position as the region's leading premium SUV manufacturer.

Robin Colgan, Managing Director Jaguar Land Rover Middle East and North Africa, said:
"Land Rover has always had a strong presence in the Middle East and North Africa, and these figures show that demand has increased across the entire region in 2008."


"We are proud to say we now have the strongest product line up in Land Rover's 61 year history and together with our importers, we are well placed to address the challenges in 2009," he added.

Other Land Rover highlights from 2008 included the launch of the world's biggest consumer CO2 carbon offset programme in the Gulf and Levant, a clear demonstration of the company's' commitment to the issue of sustainability and the environment in general.
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Notes and media contacts

About Land Rover:

Since 1948 Land Rover has manufactured authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, LR2, LR3, Range Rover Sport and Range Rover each define the world's 4x4 sectors, with 78% of this model range exported to over 140 countries.

Land Rover takes its responsibility towards the environment seriously. The company recently launched its CO2 offset programme in the Gulf and the Levant, an industry leading initiative which enables both the company and its customers to take steps to balance emissions of CO2 and address climate change.

For further information, please contact:

Bijal Soni
Assistant Account Executive
WEBER SHANDWICK | MENA
Emarat Atrium Building
Wing A, Office 213
Sheikh Zayed Road
P.O. Box 50197, Dubai, UAE
T + 971 4 3210 077
F + 971 4 3211 711

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