Bank Sarasin-Alpen and Alpen Capital arrange their fifth annual 'Global Fusion' concert in Dubai

The Global Fusion is the companies' flagship event and was first introduced to mark the launch of its Dubai Operations back in 2005. The concert has become synonymous with the Bank Sarasin-Alpen and Alpen Capital brands and has become a much sought-after networking occasion.

Global Fusion gains further reputation
"We have always been very keen to support arts and music and what better way than to host a concert which brings together different kinds of music," says Rohit Walia, Executive Vice Chairman & CEO Bank Sarasin-Alpen and Alpen Capital. "What makes the concert so special is that, every year, there is a whole new mix of artistes who come together and create a different level of musical experience. Our clients look forward to what to expect this year and give us further impetus to organize the event."

"We are delighted to host this prestigious music event that echoes our own commitment to bringing the very best the world has to offer for our clients. At Sarasin, we seek new experiences and exposures that act as a catalyst for broader thinking. The Global Fusion event is such a catalyst, and forms part of our strong tradition of supporting innovative artistic endeavours." adds Fidelis M Goetz, Member of the Board, Bank Sarasin-Alpen and Alpen Capital.

This year's 'Global Fusion' will feature George Brooks - the world renowned saxophonist as the lead artiste along with musical gurus like Vikku Vinayakram, Niladari Kumar, Fazal Qureshi , Homayun Sakhi, Fareed Haque and Kai Ekhardt.

The Global Fusion will be attended by Bank Sarasin-Alpen's and Alpen Capital's clients from across the GCC as well as many leading personalities of the region.

Headquartered in Switzerland with offices in Europe, the Middle East and Asia, Bank Sarasin values art as challenging views and opinions, and supporting ideas that lead to innovative products and services for our clients. Bank Sarasin has a proud tradition of supporting the arts. In 2007 it celebrated the 10th anniversary of its partnership with Fondation Beyeler, renowned for its vision of modern art and one of the most-visited collections in Switzerland. In 2008 it partnered for the first time with the Shanghai Biennale and is committed to support the event through 2016.