Dubal joins world's top golfers in Pro-Am tournament

As the main sponsor of the Dubai Desert Classic 2009, Dubal entered nine teams in the Pro-Am tournament, thus allowing a total of 27 of the company's guests to play in the event. DUBAL's business associates will play alongside Paul Casey, Jose Coceres, Nick Dougherty, Johan Edfors, Ernie Els, Anders Hansen, Miguel Angel Jimenez, Jose Maria Olazabal, and Charl Schwartzel.

Reinforced by the Pro-Am tournament, Dubal's involvement in the Dubai Desert Classic helps promote the company as a world-class industrial enterprise, locally and internationally. Each year, Dubal demonstrates the company's genuine interest in its customers and agents from across the globe by inviting them to the golf tournament in Dubai.

The advantages of gathering them in one place is then leveraged, as Khalid Essa Buhumaid (Vice President, Corporate Relations & International Affairs, and the official spokesman of Dubal) explains, "Scheduled business meetings coincident with the tournament allow us to build on our existing long-term relationships and consolidate our business plans. A comprehensive social programme is also arranged for our guests during their stay in Dubai, providing ample opportunity to experience our traditional Arabian hospitality."

Based on previous experience, the rewards on the investment are substantial. "Our customers love Dubai and look forward to the Dubai Desert Classic each year. They are also intensely loyal to Dubal," says Buhumaid. "The rare privilege of playing in a Pro-Am Tournament with the world's golfing greats, through our guests' association with Dubal, adds immense value to the relationship

Commenting on Dubai's continuing evolution into one of the sporting hubs of the world, Buhumaid adds that Dubal remains committed to supporting sporting events in the city that contribute to the socio-economic development society. "We are pleased to be able to lend our corporate support to the community at large, especially through world-class platforms, such as the Dubai Desert Classic," he says. The company is also the main sponsor of the annual Dubai Ladies Masters and supports horse racing and jet-ski racing within the UAE.

Khalid Essa Buhumaid (Vice President: Corporate Relations & International Affairs, and the official spokesman of Dubal) confirms that the Dubai Desert Classic Pro-Am provides an excellent forum for Dubal to build strong and enduring relationships with its key stakeholders. "We are truly honoured to be paired with the world's top golfers and wish all of the contenders the very best for the 2009 Dubai Desert Classic golf tournament. May the best golfer win!."