• HSBC

Els Club Charity Challenge raises $90,000 for autism charities

  • United Arab Emirates: Thursday, January 29 - 2009 at 12:37
  • PRESS RELEASE

Dubai Sports City and Golf in Dubai have joined forces to raise $90,000 for autism charities and a local Dubai golf charity at the inaugural Els Club Charity Challenge.

Autism is a lifelong disorder which impairs a person's ability to communicate and relate to others. The disorder became part of three-time golf major winner Ernie Els' life after his son Ben, now aged six, was diagnosed with the illness. The money raised will go to autism charities both in Dubai and internationally.

The Els Club Charity Challenge saw nine amateur golfers, each representing a local sponsor, challenging Ernie Els over one hole on The Els Club course at Dubai Sports City. On each hole, a $10,000 charity donation from the sponsor was the prize for one of the designated charities - Ernie's Autisms Charity or the Sheikh Maktoum Foundation - depending on whether Els or the amateur won the challenge, with the amateur benefiting from a full handicap allowance.

Butch Harmon, widely acknowledged as the world's leading golf instructor and who yesterday inaugurated his own Butch Harmon School of Golf at Dubai Sports City, also attended the event and provided tuition to the amateurs.

The results were as follows:

- Ernie Els beat: Lee Tabler (representing Troon Golf), Jim Muldoon (representing Arcapita), Duleep George (representing Gulf News) and Ronnie Corbett (representing Golf in Dubai).

- Ernie Els lost to: Rodney Marsh (representing Emirates Airlines), Nic Bruwer (representing Dubai Duty Free), Surender Kandhari (representing Dubai Sports City, Al Dobowi Group, First Group, Ten Sports, BMG Middle East Development), Farbod Dowlatshahi (representing Delwood) and Colin Baxter (representing Hydroturf).

U. Balasubramaniam, Chief Executive Officer, Dubai Sport City, said:
"We are delighted to work with Golf in Dubai and local companies on this great initiative which is so important to Ernie. We would like to thank Ernie Els, Butch Harmon, Golf in Dubai and all the companies who have supported us in making this event possible. Dubai Sport City is proud to support such a worthy cause for one of our key ambassadors and business partners."


Supporting companies of The Els Club Charity Challenge were: Al Dobowi Group, Arcapita, BMG Middle East Development, Delwood, Dubai Duty Free Dubai Sports City, Golf in Dubai, Emirates Airlines, First Group, Gulf News, Troon Golf, and Ten Sports.

Mohamed Juma Bu Amim, the Vice-Chairman and CEO of Golf in Dubai, said: "We are delighted to support this charitable initiative for such a good cause. The Sheikh Maktoum Foundation will be giving the funds won by the amateurs today to Dubai Autism, which we feel is the most appropriate use of these charitable funds."

Golf legend Ernie Els was delighted with the inaugural event: "It's been good fun today. I really appreciate the support that both Dubai Sports City and Golf in Dubai have given autism today. It means a lot to me. I am sure that the funds will be put to good use and I would like to thank all companies here in Dubai who supported today's event."
Ernie Els receives a cheque for $40,000 for his autism charity. 
Ernie Els receives a cheque for $40,000 for his autism charity.
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Notes and Media Contacts »

About Butch Harmon School of Golf:

The Butch Harmon School of Golf in Dubai will be based next to The Els Club golf course in Dubai Sports City.

The school, run by Claude Harmon III, will provide the coaching curriculum for the best players, as well as offering the opportunity for young local players to build their games.

About Dubai Sports City:

Dubai Sports City (DSC) is a $4bn, 50 million square feet mixed-use development which will be the world's first integrated purpose-built sports city.

The development will be built around five major sports venues and feature a series of major sports academy facilities.

About Dubailand:

Dubailand, a member of Tatweer and the world's largest tourism, leisure and entertainment destination has been designed to catalyze the position of Dubai as an international hub for family tourism.

Covering an area of three billion square feet, Dubailand comprises an unparalleled portfolio of diverse mega projects that include theme park fun, innovative cultural attractions, pampering well-being spas, luxurious hotels and resorts, sports and entertainment venues. These diverse projects are being developed by reputed international and local investors alike.

A product of extraordinary vision, Dubailand will be an attractive place to 'live, work and play', both as a leisure destination and an appropriate setting for business and entertainment development.

Projects already operational include the Dubai Autodrome in Motor City, Dubai Outlet Mall in Outlet City, The Global Village, Al Sahra Desert Resort and the Ernie Els Golf Club at the Dubai Sports City. Several other projects that are currently under construction are The Tiger Woods Dubai, City of Arabia, F1X theme park at MotorCity, Dubai Lifestyle City, Taleem Beacon Education, Dubai Golf City, Palmarosa, Sahara Kingdom and Al Barari..

Additionally, Dubailand's parent entity Tatweer has entered into strategic alliances with regional and global brands for plans to set up Universal Dubailand, Freej Dubailand, Dreamworks Dubailand, Marvel Dubailand, Six Flags Dubailand, Legoland Dubailand and HIT Entertainment's 'Little Big Club'.

For further information, please contact the Professional Sports Group:

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David Silvers / Jed Moore / Maria O'Connor
+44 1275 858930

Middle East Media
Jamie Cunningham / Carrie McNeill
+971 50 657 6927 / + 971 50 545 7674

Media contact:

Mikele Ugarte
Consultant
Wallis Marketing Consultants
P.O. Box 502281
Dubai, United Arab Emirates
Tel: +971 4 390 1950
Fax: +971 4 367 2800

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