Black and silver with effects also turned in a strong performance globally. The term 'effects' refers to special pigments that lend a pearl or iridescent appearance to coatings.
White and white pearl scored 16 and 4%, respectively, black and black effect scored 11% and 6%, while silver, which led the pack for six consecutive years, garnered a 17% share of the North American market.
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White is top vehicle color choice
- Thursday, January 29 - 2009 at 15:49
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DuPont has released 'The 2008 DuPont Automotive Color Popularity Report', which says white is the top vehicle color choice in North America for the second straight year, and is a strong player globally, with 'white effects' allowing consumers to differentiate cars subtly to express their individuality.
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Jeff Florian, Senior ReporterThursday, January 29 - 2009 at 15:49 UAE local time (GMT+4)
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