Paul Aranjo named new leader for Middle East

He will start in March in this new role which has been created as a result of the significant growth the agency has experienced in the region since its launch in Abu Dhabi three years ago.

Arriving in Dubai in 2001, Paul has spearheaded the growth in CRM, Loyalty and Relationship Marketing for MRM, a business he has led since its inception in the region. He has won new business engagements including Nestle, Jumeirah, Morocco Tourism, Pfizer, PowerPlate, Wipro and Emirates Palace.

Prior to this, Paul was Client Services Director at WPP agency RMG Connect in Bombay, India where his clients included Glaxo-Wellcome, Standard Chartered Bank, DSP Merrill Lynch and UDV.

Headquartered in Minneapolis, USA, Carlson Marketing is a world leader in loyalty marketing employing some 4,000 professionals worldwide. In the GCC, it employs some 50 people serving clients such as Etihad, Kuwait Airline Company, National Bank of Kuwait, Qtel, and Wataniya through its offices in Dubai, Abu Dhabi and Kuwait.

Jonathan Harman, President, EMEA said:

"All businesses need to retain their best customers, even more so in the current global economic situation, and no one does this better than we do. That's why it is the right time for us to invest in our GCC operations. Paul is absolutely the right man to lead us through this exciting period of further growth in the region."

Paul Aranjo, Managing Director Middle East said,"Armed with Carlson Marketing's track-record and commitment to providing result-oriented strategic & operational solutions, that are specifically pertinent in this economic context, I look forward to an exciting era."