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'Shrink-A-Bottle' campaign at the Al Ain Aerobatic Show

  • United Arab Emirates: Sunday, February 01 - 2009 at 10:23
  • PRESS RELEASE

As part of its pursuit of spreading the message to reduce, reuse and recycle, Al Ain Mineral Water Company (P.J.S.C.) - the fully owned and operated entity of Abu Dhabi-based AGTHIA Group P.J.S.C has installed a bottle shrinking device at the Show.

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  • Zoltan Veres at the launch of Al Ain Mineral Water Company's 'Shrink-A-Bottle' campaign.
    Zoltan Veres at the launch of Al Ain Mineral Water Company's 'Shrink-A-Bottle' campaign.
The device reduces the size of the PET bottle by 80-90 per cent. Under this exciting environmental drive, all spectators are being given a complimentary Al Ain Water bottle upon entry to the show, which if later taken to the company's 'Shrink-a-Bottle' booth for recycling, will be exchanged for another bottle of water.

Zoltan Veres, the four times Guinness World Record Holder and two-time Aero GP champion, today also became a part of the Al Ain Mineral Water Company's campaign against PET waste, and will contribute to it as a socially responsible participant.

"I encourage all the spectators to visit the Al Ain Mineral Water exhibition stand, and see for themselves one of the simplest yet most effective ways to recycle PET - even a child can do it," said Zoltán. Zoltán Veres is one of the most colourful names in European aviation, with more than 14,000 flying hours in around 110 aircrafts.

Mr. Fasahat Beg, General Manager - Al Ain Mineral Water Company, said:

"This initiative is aimed at educating the general public upon the need to recycle PET bottles in the UAE, and particularly reduce the huge quantity of PET waste emerging out of large scale events such as these. With more than 125,000 spectators from 40 countries, here to witness the spectacle of the Al Ain Aerobatic Show, we look at reinforcing an environment friendly approach to this event."


The Al Ain Aerobatic Show has been chosen as a venue to launch the 'Shrink-A-Bottle' campaign as it offers a unique, community driven platform with a wide reach and huge visitor interest.

"We will be able to use this great event to spread the message of responsible PET usage and recycling in a simple, straightforward manner. As a local company based in Al Ain, we share a part of this responsibility-what better way to contribute to our community than extend our water expertise and environmental focus to benefit our urban environment directly!", added Fasahat Beg.
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About Al Ain Mineral Water Company:
Founded in 1990, Al Ain Mineral Water Company (P.J.S.C) is considered to be one of the fastest growing water brands in the U.A.E. It is the fully owned and operated entity of Abu Dhabi-based Emirates Foodstuff & Mineral Water Company- AGTHIA Group P.J.S.C that was founded in Abu Dhabi, UAE, as a public joint stock company (P.J.S.C) in 2004 as a part of the Abu Dhabi government's privatization process, undertaken to revitalize industry in an increasingly diversified and rapidly developing economy. Al Ain Mineral Water Company produces bottled water for the UAE consumer market and this growth is being driven by the new brand image launched in 2007, supported by rapid advancements in production technology and a competent distribution system. Its state of the art bottling facility has been widely acknowledged as one of the best in the region and has received several awards.

To augment its ambitious business expansion plans, the company has recently undertaken several initiatives. These include an agreement with Wild Group to manufacture and distribute Capri Sun in the UAE - the world's largest selling children's juice brand. AAMW also acquired a leading 5 - gallon water manufacturer - Ice Crystal.

The company employs approximately 400 people in five locations across the U.A.E.

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