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Du activities at DSF 2009 attracts enthusiastic response from Dubai residents and visitors

  • United Arab Emirates: Monday, February 02 - 2009 at 14:29
  • PRESS RELEASE

Du, the UAE's integrated telecom service provider, today announced that it has received an enthusiastic response to its various activities being held as part of its participation in the Dubai Shopping Festival 2009, the annual shopping, cultural and entertainment event held in Dubai.

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  • Du activities at DSF 2009.
    Du activities at DSF 2009.
Du at Dubai Shopping Festival is organizing various activities for its customers and visitors to the event at prominent shopping and leisure destinations across Dubai. These include the Dubai Mall, Mall of the Emirates and 'The Walk' at Jumeirah Beach Residences.

Du is showcasing its popular offers such as Double Talk-time, MyFamily plan and its roaming services for UAE visitors from more than 350 world-class mobile network operators. During the entire course of the event, Du customers who visit the Du stands at the MOE, Dubai Mall and 'The Walk' will be given the chance to join the Grand Raffle draw. Shopping vouchers will be given away to the lucky winner of the draw. Further, Du customers who renew their Pay as you Go line or sign-up to MyFamily plan will receive complimentary movie vouchers. Visitors to the UAE who roam with Du (UAE03) network will also receive complimentary coffee or movie vouchers and entries to the Grand Raffle, scheduled on 15 February.

Farid Faraidooni, EVP Commercial, Du, said:
"The response to our activities at DSF is highly encouraging and shows that our activities have struck the right chord with all. The Dubai Shopping Festival attracts visitors from across the UAE, the GCC region and beyond and provides an opportunity for families to spend quality time with their loved ones. With an emphasis on quality time, we have designed various activities to engage a wide spectrum of visitors to the event and make it memorable. From offering street entertainment to designing indoor parks, we have something for everyone this year."


Du park and in-mall activities:



Du park is an unique concept designed to provide moments of relaxation to mall visitors and around 'The Walk'. It has a seating area and signage guiding visitors to Du shops.

Du parks are divided into zones with spaces designed for drawing and colouring, touch screen MyFamily interaction and a free photo-opportunity with family members.

Visitors to 'The Walk' in Dubai have the chance to get a first-hand feel of street entertainment, including magicians, stilt walkers, human statues and giant chessboards.
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Notes and media contacts

About Du:

Du, the integrated telecom service provider in the UAE, was awarded the second license to operate fixed and mobile telecommunications services in February 2006. The company launched its 'Du' brand in the same month and listed 20% of its shares on the Dubai Financial Market in April 2006. Du launched mobile telecommunication services on 11 February 2007 across the UAE in addition to internet and pay TV services in some of the free zones of Dubai. Call Select, the first of Du's nationwide Fixed line services for voice telephony, was launched in July 2007.

Among Du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between more credit and more time) and Self Care. Du business offers include Closed Business User Group and preferred International Destinations.

Du's retail network, currently numbering 27 Du shops located in strategic locations across all emirates, was launched on 25 February 2007, supporting the delivery of Du services to customers.

Du is 40% owned by the UAE Federal Government, 20% by Mubadala Development Company, 20% by Emirates Communications & Technology Company LLC and 20% by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name Du.

For further information, please call:

Luma Jasim
Senior Director, PR & Media Relations
Corporate Communications
Du
Tel: +971 4 362 2134

Saugat Chatterjee
Associate Account Manager
JiWin Public Relations
Dir: +971 4 361 3871
Fax: +971 4 368 8001

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