MECC '09 to highlight survival strategies

MECC 2009 takes on a special significance this year as call centres — large and small — feel the pain of the global economic crisis.

For many, 2009 will be a make-it-or-break-it year. The pressure is on call centres to demonstrate the value they bring to the enterprise, and to do so with lower headcount and tighter budgets. Thus, call centre leaders are eager to discover solutions to leverage limited resources and drive enduring business results — and this year's theme of survival and success promises to deliver.

The lineup of exhibitors, sessions, workshops and tutorials will focus attendees on strategies, processes and technologies to not only retain their customer base through the hard times ahead, but to optimize customer interactions, strengthen the brand and emerge from the recession with a strong competitive advantage.

MECC 2009 is the GCC's premiere showcase for contact centre solutions providers, and attendees can expect to see a wide variety of new products, services and vendors. The exhibition will host a mix of prominent regional vendors along with leading global providers announcing their expansion into the GCC market. A key objective for MECC 2009 exhibitors will be to demonstrate value and fast return on investment — and many are prepared to illustrate exactly how their solutions can provide an ROI in less than 12 months.

Amongst the technologies on display at MECC '09 are the latest in IP communications solutions including video call centres and unified communications, automated offerings covering speech recognition, business analysis and real-time performance dashboards, and the latest in CRM, Customer Experience Management and customer retention systems. Not-to-be-missed participation features this year include an expanded program of free daily seminars, an 'ask-the-experts' panel session, an in-depth briefing on the Middle East Call Centre Awards process and how to enter, and a top 10 most important actions to take in a call centre during the current credit crunch.