Lifestyle magazines bring added value to shopping malls

The magazines, launched by Mall of the Emirates, Deira City Centre (both in Dubai), Sharjah City Centre and Ajman City Centre, are offering unparalleled lifestyle content in an easy-to-understand format. They will serve to complete the shopping experience by providing information about the latest trends in shopping and bargains, along with upcoming events and activities.

Pam Bryson, Vice President-Marketing, Shopping Malls, said:

"All our four magazines are a natural extension of our efforts to communicate with our visitors and retailers. By bringing rich, useful content, we are addressing a large community of knowledgeable customers who seek information about their favourite shopping destination."

Mall of the Emirates' official magazine, MOEments, brings news, information and relevant features, offering a perfect balance of family fun, entertainment and shopping. The magazine covers a wide range of topics including fashion, jewellery, beauty and wellness, lifestyle products, mall developments, dining and entertainment.

Deira City Centre re-launched its magazine, City Life, with a refreshing new look and feel. It offers interesting lifestyle features as well as a peek into the events taking place at the mall.

Ajman City Centre's City Beat and Sharjah City Centre's City Stars have the community at the heart of their communication. City Stars focuses on Sharjah's rich heritage, food, health and fashion, as well as offering visitors information on mall events and attractive discounts for ValueCard members. Ajman City Centre's City Beat will focus on community initiatives, technology, entertainment, healthy living and beauty.

Over 50,000 copies of the four magazines will be published on a quarterly basis. The magazines are freely distributed, and copies can be picked up at prominently located kiosks at the four malls.