Avaya rewards channel partners for excellence during 2008

Roger El-Tawil, Channel and Marketing Director for Avaya Mena, said:

"Avaya has experienced great new customer wins in 2008; it was an excellent year for us in terms of new business and successful implementations."

"Moving forward, Avaya is fundamentally transforming the company to streamline and simplify the way we do business - almost 90% of our regional business is conducted through the channel. A good partner network is critical to our success, and we will continue to bolster and support the channel in whatever way we can. We are now a more channel-centric organisation and rely on our partners to help us reach our goals. Our partners have supported us well and now have an even more crucial role to play in helping us maintain our upward curve," concluded El-Tawil.

More than 300 executives attended the two-day Mena Business Partner Conference from January 20-21, 2009. More than 50% of attendees travelled from across the region, including Pakistan and Morocco to take part in the conference and learn about Avaya's new channel vision and strategy for 2009. A total of 11 awards were presented to Enterprise and SME partners and individuals for various accomplishments during 2008, at the end of the conference.

Orascom Technology Systems was presented with the Business Partner of the Year award for bringing in double digit growth and consistently maintaining certification. Prologix bagged the award for the SME Business Partner of the year 2008 for the second consecutive year in a row.

Connect IT was awarded the Unified Communication award for its implementation of its complex UC solution at NBAD, Atlantis, and Global Investment. Saudi Arabia's Jeraisy Computers & Communications Services picked up the award for the Enterprise Contact Centre award, while the mid-size Contact Centre award was handed over to Artelco for Extensya in Jordan and Wataniya in Palestine.

The Hospitality Sector award was presented to Universe Computers Company, while the Financial Sector Award was won by Olive FZCO for their enterprise UC solutions deployed at the Dubai Islamic Bank.

Etesalat Innovation (S.A.E) took home the Competitive Displacement Award for their impressive customer win in Egypt. APTEC Gulf was the second time winner of the SME Distributor of the year for their tremendous year-on-year revenue growth and consistently maintaining channel certification and excellent lead generation.