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Dubai mounts promotion in Spain

United Arab Emirates: Wednesday, February 04 - 2009 at 13:19
PRESS RELEASE

DTCM is steaming ahead with its energetic marketing drive in Europe, the emirate's traditionally strong source market for years, and mounted a successful promotion in the promising Spanish market through FITUR-2009, the Spanish International Travel and Tourism Fair, held in Madrid.

Abdullah Suwaidan, DTCM Deputy Director Overseas Promotions, presented a souvenir to His Highness Prince Felipe of Borbon at the FITUR-2009 in Madrid.

Measuring 119 square metres, the Dubai Stand had 12 co participants. The 29th edition of the leading travel show, held at Feria de Madrid from January 28 to February 1, attracted 13,520 exhibitors from 170 countries and regions. Last year's edition attracted more than 255,000 visitors.

Mr. Abdullah bin Suwaidan, DTCM Deputy Director of Overseas Promotions, said:

"Participation in this major tourism fair was very fruitful since Spain is a key market for us with great growth potential. This was our 16th year participation in FITUR and that speak volumes about the importance we attached to this market."

There was more than 32 per cent increase in the number of Spaniards visiting Dubai during January to September last year compared with the same period in 2007.

He presented a Dubai souvenir to His Highness Prince Felipe of Borbon who inaugurated the fair. The DTCM's co-participants at FITUR-2009 were Arabian Link Tours, Reem Tours and Travels, Lama Desert Tourism and Cargo, Alpha Tours, Travco Travel, Desert Adventures Tourism, Yasi Tours, Emirates Hotels and Resorts, Arabian Adventures, Kempinski Hotel Mall of the Emirates, Al Tayer Travel Agency and Emirates Airlines.

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Related site: http://www.dubaitourism.ae

Notes and media contacts

DTCM is the principal authority for the development of tourism in Dubai, one of the world's most popular destinations.

Established in 1997, it is the sole licensing body for the hotel establishments and tourism-related businesses. Its supervisory role covers heritage sites, cruise terminal and convention bureau. DTCM has 18 overseas offices, including three in China and two in Saudi Arabia.

For further information kindly contact:
Mohamed Abdul Mannan
Department of Tourism
and Commerce Marketing
Tel: +971 4 223 00 00
Fax: +971 4 223 00 22
P. O. Box 594, Dubai, U.A.E.

Posted by Rima Ali Al Mashni
Wednesday, February 04 - 2009 at 13:19 UAE local time (GMT+4)

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Dubai mounts promotion in Spain

DTCM is steaming ahead with its energetic marketing drive in Europe, the emirate's traditionally strong source market for years, and mounted a successful promotion in the promising Spanish market through FITUR-2009, the Spanish International Travel and Tourism Fair, held in Madrid.

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