Jumbo stores record rise in sales in first two weeks of DSF

Jumbo Electronics has rolled out an exciting promotion at this year's Dubai Shopping Festival, offering shoppers spending Dhs. 300 at any Jumbo store the opportunity to win Gold prizes and 10 airline tickets, from Bahrain Air, everyday.

Commenting on the first two weeks of DSF, Mr. JP Nambiar, Head - Retail, Jumbo Electronics, said:

"DSF has given the platform to boost our sales and consumers have enjoyed the offers and deals at all Jumbo stores. The first two weeks of DSF has led to an increase in sales at all Jumbo stores. Jumbo's performance compared to other retailers during this period has far exceeded our expectations. At Jumbo we provide an enlightened version of product range that allows consumer decison making process much simpler and faster in an environment that is most comfortable and friendly."

Mr. Nambiar said that laptops are by far the best-selling products at Jumbo stores, followed by mobile phones and LCD TV sets."However, we have also seen high demand for other electronics products like digital and video cameras, home theatre systems, DVD players, audio systems, desktops computers, MP3 players, printers, scanners, photo copiers, and fax machines."

Mr. Nambiar added, "As a retailer with a strong understanding of the market and wide experience in major consumer-focused events like the DSF, we are able to ensure that our discerning customers get exactly what they are looking for. Thousands of DSF shoppers who have been visiting our stores have been largely influenced by the unrivalled selection of world-renowned brands and attractive deals that Jumbo is offering."

Mr. Nambiar added, "Being a founding sponsor, Jumbo is proud of its 14-year long unbroken association with the Dubai Shopping Festival, which has become a truly international event, and now ranks among the world's most successful shopping festivals. Our association with this festival now forms an integral part of its history, and we remain committed to playing a major role in ensuring the success of DSF 2009, as well. DSF, is indeed important to leading retailers like Jumbo. A successful DSF brings major economic gains to all participating sponsors. We are confident that the strong partnership between Jumbo and Dubai Shopping Festival will continue to grow and further enhance our mutually beneficial relationship."

He said, "Every year during DSF we like to pamper and reward our customers through incredible offers. Jumbo's proposition at the Dubai Shopping Festival has not changed - that is providing great deals and providing shoppers an opportunity to win every day. At this DSF we are giving away gold prizes, as well as 10 airline tickets from Bahrain Air, everyday. On top of that we have the Magic Box promotion which makes every shopper at a Jumbo store an instant winner. As always, Jumbo is offering a large selection of the latest quality products from global consumer electronics and technology giants such as Acer, Apple, Asus, Blackberry, Brother, Casio, Compaq, Dell, Fujitsu-Siemens, HP, HTC, Lenovo, LG, Linksys, Motorola, Nokia, Samsung, Sony, Sony-Ericsson, Supra, Toshiba, VAIO, Western Digital, and many more."

Jumbo has very recently opened two new stores in Dubai. The store in Dubai mall is Jumbo's new concept store in UAE named Jumbo "Unwired" The new format primarily focusses on laptops and its nearest relative, the mobile phones. Consumers are brand concious when it comes to laptops and are looking for interactive experience and assurance while commiting to buy. The new Jumbo Unwired format does just that. So instead of navigating the huge Dubai mall for laptops and mobile phones, there is only one destination - Jumbo Unwired.

Commenting on the current situation, Mr. Nambiar said, "No country is immune to the current situation. However, DSF has provided the stimulus to help mitigate the current challenge, and key sponsors like Jumbo have risen to the occasion by giving their whole-hearted support to ensure the success of DSF. Jumbo has actually enhanced its marketing programme by introducing special offers and exciting promotions during DSF. We are spending more than Dhs2m, as part of our promotions and marketing campaign. We have noticed that customers are looking for deals without compromising on quality. And this has worked well for quality retailers like Jumbo, who offer superior quality products with amazing deals and offers."