Therefore, it comes as no surprise that Americana Group is to develop the 'Signor Sassi' insignia in the region. This restaurant, based in Knightsbridge, is very famous amongst Arabs visiting London and celebrities alike and offers the best in authentic Italian cuisine.
The Americana Group is set to develop 22 'Signor Sassi' restaurants across the Middle East. Initial locations will include Kuwait, Dubai, Riyadh and Cairo.
Americana Group is committed to bringing the restaurant's quality of food and service which offers a full Italian dining experience with a menu including Italian classics as well as specialty fresh fish.
"We are totally confident that Americana Group will be able to re-create the 'Signor Sassi' dining experience throughout the Middle East," said Mr. Carlo Di Stefano, owner of the award-wining group, San Carlo.
Mr. Marzouk Al Kharafi, Chairman of Americana Group said:
"As Italian cuisine is generally known to be the most popular cuisine world-wide, we were particularly excited to be able to make this announcement of our latest fine dining experience; especially as consumers in the Arab world, who frequently travel to London, have led to the 'Signor Sassi' brand being singularly well-received and known even before our launch."
He also added that the introduction
of this new and internationally-renowned brand complements the company's universal corporate strategy to diversify its product offerings and best serve the evolving consumers needs.
Posted by Nadeen El Ajou
