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Ajai Kumar Dayal, General Manager, Retail and Marketing, Easa Saleh Al Gurg Group (ESAG), said:
"The increased visitor traffic that results from the shopping festival is an opportunity that must be optimised, and the best way to draw the crowds is to provide them with the best products at the best prices."
"The Dubai Shopping Festival is an outstanding event and an ideal platform to further promote our top-of-the-range appliances. Despite our store renovations, it is business as usual, and we are looking forward to unveiling the revamped space later this year," concluded Dayal.
The high-quality brands that Better Life is known for, including Siemens, Electrolux and Fisher & Paykel, among others, are now even more attractive thanks to numerous discounts and fabulous free gifts.
Customers purchasing the stylish stainless steel Fisher & Paykel refrigerator equipped with a bottom freezer, adjustable glass shelves and a bottle rack, will receive a six-person cutlery set from Italian premium cookware manufacturer - Lagostina.
The innovative Electrolux washing machine is on offer during the festival with a saving of a good rate, while the Terim cooker boasts multiple savings - the appliance is retailing at a reduced price and comes with a free microwave.
Another special deal during DSF is the Siemens washing machine which boasts autoStain removal technology and is designed with a focus on water and energy savings. The washing machine is exclusively available at the discounted price.
Better Life is also offering special deals on additional Siemens, Fisher & Paykel, Electrolux, Zanussi, Terim and other branded appliances. These promotions are available at Better Life stores and all other major electronics and appliance stores during DSF, which runs until 15 February 2009.
Posted by Siba Sami Ammari
