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Wednesday, November 11 - 2009

HSBC Bank marks 60 years in Jordan

HSBC recently marked 60 years in Jordan. Over this time HSBC has grown to become one of the leading banks in the country and has been instrumental in bringing about visionary change to the local financial market.

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HSBC Group CEO Michael Geoghegan was in Jordan to celebrate this momentous occasion. He led a discussion with local media about HSBC's achievements not only on a local level, but on an international level. Accompanying Geoghegan was Youssef Nasr, CEO HSBC Bank Middle East, and Karen Adams, CEO of HSBC Bank Jordan.

With a deep understanding of Jordan's constantly changing market, HSBC Bank has been able to provide the right financial solutions and build lasting relationships with its customers. As the marketplace is becoming ever more complex, HSBC believes that a deepening interdependency between the bank and its customers is crucial to achieving their mutual objectives.

Commenting on HSBC Jordan's growth, Michael Geoghegan said:
"HSBC Jordan's growth has been in line with the Group's remarkable journey. Although recent events in many international markets have seen turbulent downturns for many heavyweights in the financial industry, HSBC remains resilient and strong through sound liquidity, capital strength, cost regulation, dedicated relationship banking and global distribution capabilities. HSBC has been able to create significant market share in the countries that it operates in, and forecast more growth through its investment in many emerging and developing markets, including Jordan."


Commenting on the significant growth of HSBC Jordan and its vital link to the robust growth of Middle East Markets, Mr. Youssef Nasr said:
"HSBC Bank Middle East Limited is the most widely represented international bank in the Middle East, and is a vital part of the HSBC Group. Our conservative approach has enabled the bank to remain a pillar of financial strength in all of our emerging markets in the region. Our confidence in the potential of this region continues as well as our investment that will lead to further growth."


Karen Adams added: "When HSBC's vision of becoming one of the leading banks in Jordan was shaped 60 years ago, it was guided by a few simple values: focusing on a constantly developing business model, a concise financial strategy built on solid fundamentals and an unwavering commitment to outstanding service for our customers no matter how big or small. Sixty years in Jordan is only the beginning; we will continue to support our customers and local business through the optimization of our global reach and expertise. This is quite an exciting time for the bank, and signifies the Group's commitment to support us in growing our market share even more in the years to come.

HSBC continues to consolidate its position as a leader in Jordan's expanding scope of financial activities. It was the first bank in Jordan in 1984 to introduce Online ATM machines as a means to conduct more expedient banking transactions 24/7.

HSBC has helped Jordanians and Jordanian businesses achieve their financial goals through enduring partnerships. Customers have access to financial planning for their personal finances and businesses.

The growing network of HSBC Bank Jordan operations is swiftly expanding. The bank is moving in the right direction in its expansion process, with more branches and offices being opened in significant areas as a key component of its strategy. HSBC Jordan currently has branches in Abdoun, Jabal Hussein, and its main Western Amman branch located at the Fifth Circle, in addition to its two offices in Madina Munawara Street and Khalidi Street.

From education to empowering children to environmental stewardship, HSBC has reinvested in local communities to profoundly make a difference. HSBC Jordan is a proud supporter of EDRAK, Aman Fund for Orphans, Jordan River Foundation programmes such as the Art Workshop, in addition to its support for the King Hussein Cancer Foundation. HSBC is also actively involved in environmental initiatives to make a lasting difference on a local level, such as supporting the Bayoudah Permaculture Development Project, the Ministry of Environment's annual awareness campaigns, and other numerous activities.
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Notes and media contacts

HSBC Bank Middle East Limited (HSBC)
HSBC is the largest and most widely represented international bank in the Middle East. HSBC Bank Middle East Limited has 46 branches throughout the United Arab Emirates, Oman, Bahrain, Qatar, Kuwait, Jordan, Lebanon, Pakistan and the Palestinian Autonomous Area. In addition to the branch network the Bank maintains representative offices in Tehran, Iran and Tripoli, Libya. This extensive regional coverage is strengthened by another member of the HSBC Group, HSBC Bank Egypt SAE; and by its associated companies; The Saudi British Bank; British Arab Commercial Bank Limited; HSBC Saudi Arabia Limited; SABB Securities Limited; SABB Takaful Co.; and Dar Es Saalam Investment Bank.

HSBC Holdings plc
HSBC Holdings plc, the parent company of the HSBC Group, is headquartered in London. The Group serves customers worldwide from more than 9,500 offices in 85 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa.

With assets of $2,547bn at 30 June 2008, HSBC is one of the world's largest banking and financial services organisations. HSBC is marketed worldwide as 'the world's local bank'.

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