BinHendi opens first Jacob and Co. boutique in Dubai Mall

The Dubai store is the second mono-brand store for the legendary watch and jewellery brand, in addition to the successful New York flagship.

"This is a critical milestone in the development of our company," states Director of Marketing, Denise Scala. "Our newest boutique will enable us to better serve our loyal clients in Dubai and throughout the Middle East. It will also help strengthen our overall brand presence in this essential market."

BinHendi Enterprises, the longstanding regional partner of Jacob & Co., began working with the brand, known for its unique watches and jewellery favored by key celebrity A-listers, in 2003. Since then, Jacob and Co.'s success in the region has increased significantly. The Dubai store signals a new level of commitment.

"We think of BinHendi as a strong partner and supporter of the brand," adds Denise Scala. "They have been an integral part of our success in Dubai."

Mr Haissam Chamsine, Senior Vice President of Watches, Jewellery and Accessories for BinHendi Enterprises, added "We are proud to open the first Jacob & Co. mono-brand, which is the first in the Middle East and the second worldwide. It gives me great pleasure to announce our future plans to open the second Jacob & Co. mono-brand in the Middle East in Kuwait in 360 Degrees. This activity could only have happened thanks to our strong relationship with the brand. We look forward to opening additional stores in the region."

The 180 square meter boutique echoes the design of the New York flagship, developed by Peter Arnell. The interior space is a high-tech home to opulent technology, providing a unique platform to showcase exceptional creations. Clients peruse the collection as if on a mining expedition, on the way to "unearthing" a rare gem. For those requiring more personal and specialized services, this interactive experience is complemented by private consultation rooms and a VIP Lounge.

"Dubai has redefined the luxury landscape. As a result, the boutique must be distinctive, resonating the brand's personality," notes Ms. Scala.

To meet the needs of Dubai's discerning retail customers, the newest Jacob & Co. location will feature a full assortment of the brand's jewellery collections and signature timepieces, including the recently launched Epic collection along with the H24 and "World is Yours" creations. Limited edition, "world-firsts" such as the Quenttin, Napoleon Quadra and Crystal Tourbillon will also be available, along with exceptional, one-of-a-kind, red carpet jewellery pieces created specifically for the Dubai boutique. Clients in the Dubai Mall store will also be among the first to see the new 2009 collections.