Cisco sponsors Cairo ICT 2009's Future Living Lounge

The Future Living Lounge is also sponsored by Talaat Mustafa Group Holding, with other participants including Palm Hills Development, SODIC, Egyptian Micro Solutions (EMS), AMER Group and Telsol.

The Cisco Connected Real Estate solution is a framework that positions the "Network as the Platform"; this concept will ultimately facilitate the transformation of the real estate industry.

Cisco recognizes that network plays a role in every part of people's lives, with their homes and workplaces being no exception. The real estate industry is just one of many that Cisco provides solutions for and actively works towards finding new ways of reducing cost and increasing efficiency through information, communications technology (ICT). With Connected Real Estate, Cisco unites IT and real estate by incorporating technology into each step of the real estate lifecycle, including design, construction, realization, use, and operations. The net results are innovative services that improve the user experience and productivity of built environments, create revenue-generating business

"Connected real estate is on the top of our agenda," said Hani Abdel Aziz, general manager for Cisco in Egypt. "It is important that real estate professionals in Egypt now begin to actively take the necessary steps to transform the physical spaces of the future through technology innovation, thereby delivering value-added, revenue generating services while streamlining the processes that create buildings and developments," he added.

"Cisco has been a key exhibitor at Cairo ICT for past five to six years," said Mona Mahmoud, event manager for Cairo ICT. "The introduction of the 'Future Living' lounge gives Cisco the opportunity to showcase even more of its solutions to a completely new audience. Cairo ICT continually seeks to provide vendors and participants with new information and new ways of doing business during the exhibition."

Cisco's general manager for Egypt Hani Abdel Aziz will participate in the opening forum of Cairo ICT 2009 entitled: "Future Living: Changing the way we build and the way we live" with keynote speakers including H.E Dr. Tarek Kamel, Minister of Communication & Information Technology and H.E Ahmed El Magrabi, Minister of Housing, Utilities & New Urban Communities.

"Sponsoring the Future Living Lounge enforces Cisco's commitment to integrate technology into all industries. Real estate developments have much to benefit in terms of better infrastructure, physical security and consumer satisfaction through using technology at all levels of the process,"

said Abdel Aziz.

Cairo ICT 2009, Egypt's premier event for professionals to network, is sponsored by H.E Dr. Tarek Kamel, Minister of Communications and Information Technology. It will take place on 8-11th February 2009 at the Cairo International Conference Center. Cisco will also be a part of both Telecom Egypt and TE Data's booths at Cairo ICT, where technology partners IPMagix and Honeywell will demo Cisco solutions.