Fine consolidates leadership position in KSA with 32% share of facial tissue market

Notes and media contacts

About Fine
Fine is the brand name of a wide variety of products produced by Fine Hygienic Paper FZE. The company is a part of the Nuqul Group, and has its headquarters in Jordan. A market leader in the hygienic paper industry in the Middle East, Fine today is synonymous with 'paper tissue'. Committed to maintaining the highest standards of quality in all aspects of production, Fine introduced the 'Steri Pro' process of sterilizing tissues which guarantees that the tissues are 100 per cent germ-free before they are packed.

The commitment to excellence is manifested in its factories, which are equipped with state-of-the-art machinery, highly qualified and experienced staff, and the determination to continually improve on and upgrade production facilities.

The Fine brand name encompasses kitchen towels, toilet rolls, jumbo rolls, adult briefs and wet wipes, in addition to different variants of facial tissue.

Other brands that the company markets, include Lido and Baby Fine diapers, Lady Fine and Cinderella sanitary napkins and Smile (economy facial tissue).

About Nuqul Group
The Jordan-based Nuqul Group is one of the region's leading industrial conglomerates. It brings together 27 regional and global companies, 5,000 employees, and exports its products to over 45 exports markets worldwide.

For further information, please contact:
Orient Planet PR & Marketing Communications
PO Box 23345, Dubai, UAE
Tel : +971 4 3988901
Fax : +971 4 398894