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Damas marvels at Gemtique's new floral celebration

  • United Arab Emirates: Sunday, February 08 - 2009 at 12:49
  • PRESS RELEASE

Damas, the world renowned jeweller presents Gemtique Suisse's delectable new jewellery collections capturing nature's brilliant essence and timeless beauty in an iridescent kaleidoscope of multi-coloured gemstones set in variants of 18k white, rose and yellow gold.

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  • Necklace.
    Necklace.
Offering dazzling necklaces, pendant chains, drop earrings, rings, bracelets and brooches these charming jewels come alive in a vivid combination of the finest gem-stones such as sparkling diamonds, rhodolite, blue topaz, citrine, peridot and amethyst from ENLIGHTENED - Swarovski Elements - the world's leading producer of genuine pre-cision-cut gemstones.

Mr Tawhid Abdullah, Managing Director, Damas Jewellery, said:

"Gemtique's jewels stand out as some of the most captivating and strikingly beautiful design for women. They are defined by their use of dazzling precision cut genuine gemstones and an eye for detail and are a true celebration of colourful, vibrant hues that brilliantly capture the timeless charm of nature's floral wonders."


In each of Gemtique's masterfully crafted jewels, precious materials of the finest kind team with painstaking craftsmanship of the highest order to present a magical array of jewels. The distinct qualities and the superior cut of the exotic coloured gemstones vie to present a perfect harmony paying tribute to femininity.

The natural charm of nature's floral bounty is aptly recreated by the use of delicately varying shades of colours in the same variety of stones. The result is a mini art portrait one can never tire of viewing, such as seen by its featured pendant chain where ame-thyst flowers are showcased amidst peridot leaves. Each bloom is fashioned with distinc-tion in a wonderful choice of cuts where pear-shaped stones are used for the petals and round shaped stones for the centres of the flowers. Diamonds are in fact used sparingly to highlight the innate facetted elegance of the more brilliant hued gemstones.

Gemtiques rings in fact present a wonderfully tempting option to twine a posse of bril-liantly crafted blooms around one's finger. Its orchid bloom combines the warm, golden hues of topaz with lighter shades of peridot which combine to form the calyx while richly crafted pave diamond and white gold settings form its petals. Its other ring fea-tures five-petalled pink rhodolite and purple amethyst flowers amidst round shaped blue topaz and peridots, with winding stems of pave diamond white gold.

Pluck blooms from Gemtique's marvellous jewel paradise is sold at 18K Damas Shops.
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About Damas:
The journey of Damas began in 1907. It has grown from a UAE based company into a global fashion and jewellery network spanning the Middle East, South Asia, Europe and North Africa. The Damas Group has 467 stores in 18 countries around the world, as of 30 June 2008. Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Gucci, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Jac-quet Droz, among many others. The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Damas Cut, Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairouz, Har-mony, Farfasha, Al Manthourah; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections. Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design. Damas International Limited is listed on Nasdaq Dubai (former Dubai International Financial Exchange) and its shares are traded under the ticker 'DAMAS'.

For more information please contact:
The Idea Agency PR Department
Tel: 04-3434424
Fax: 04-3434305

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