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Du launches 'Music on Demand' - a first of its kind full track music service in UAE

  • United Arab Emirates: Sunday, February 08 - 2009 at 14:20
  • PRESS RELEASE

Strengthening its position as the leading provider of digital entertainment content in the UAE, Du, the integrated telecom operator in the UAE, today announced the availability of Music on Demand which allows Du customers to download full track music content.

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The initial launch of Music on Demand features over 2000 songs from Rotana's leading Arabic artistes, such as Husain Al Jassmi, Amr Diab, Elissa, Najwa Karam, Shireen and many more, made available for Du customers to download on their mobile handsets or personal computers.

All Du customers who register for Music on Demand will receive free full track music downloads.

Du will soon increase their Full Track Music library to allow customers to download music from other genres such as International, Bollywood and more through their partnership with leading content providers in the respective genre.

Farid Faraidooni, EVP Commercial, Du, said:
"Entertainment is the pulse of today's youth and we are leveraging our exclusive strategic relationship with Rotana to present Du customers with the most desirable full track Arabic music content straight to their mobile phones. We will not be stopping there and will be adding more choices in the coming months, allowing our customer to choose and download the latest and best songs from the International, Bollywood and other genre."


Rotana, the leading provider of Arabic entertainment content in the region, signed an exclusive agreement with Du in 2008 to offer all content from its library to Du's customers in the UAE. Du customers can purchase full music tracks via 3 new exciting channels - a web portal, a Mobile client, or a PC application. Once songs are purchased, customers can download the same song on any of these 3 channels mentioned above, making this an industry leading 'Music on Demand' offering.

All the customer needs to do is to register at www.du.ae/MyWorld, and they can enjoy:
• FREE Full track downloads
• Live video streaming of the Rotana channels
• Streaming audio of Rotana Music Box featuring Levant, Khaliji, Egyptian and Arabic music channels
• The latest buzz and gossip in the Arabic entertainment world.
• Fun activities such as the poll of the month and many more.
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Notes and media contacts

About Du:
Du, the integrated telecom service provider in the UAE, was awarded the second license to operate fixed and mobile telecommunications services in February 2006. The company launched its 'Du' brand in the same month and listed 20% of its shares on the Dubai Financial Market in April 2006.

Du launched mobile telecommunication services on 11 February 2007 across the UAE in addition to internet and pay TV services in some of the free zones of Dubai. Call Select, the first of Du's nationwide Fixed line services for voice telephony, was launched in July 2007.

Among Du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between more credit and more time) and Self Care. Du business offers include Closed Business User Group and preferred International Destinations.

Du's retail network, currently numbering 27 Du shops located in strategic locations across all emirates, was launched on 25 February 2007, supporting the delivery of Du services to customers.

Du is 40% owned by the UAE Federal Government, 20 percent by Mubadala Development Company, 20% by Emirates Communications & Technology Company LLC and 20% by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name Du.

Awards to date
• Du declared 'Best Brand' at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success.
• Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007.
• Silver Award for the best website in the ICT category at the UAE Web Awards 2007
• Du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007.
• Du corporate brand launch campaign awarded a Cristal MENA award in 2008
• Du won two prestigious awards at UAE Web Awards 2008. Du e-shop portal won the best strategic online portal award in the e-commerce category and Du's du media club website won the bronze award in the media and press category.


For further information, please contact:
Luma Jasim
Senior Director, PR & Media Relations
Corporate Communications
du
Tel: +971 4 362 2134

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