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Friday, November 27 - 2009
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Omran and Zahara welcome triumphant expedition back from the Empty Quarter

After 28 days of desert crossing, the Omran/Zahara Empty Quarter expedition today made a triumphant return from the wilderness, arriving at 12:00 noon on 29th January 2009.

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  • Setting up camp in late afternoon in Oman Empty Quarter.
    Setting up camp in late afternoon in Oman Empty Quarter.
Wael Al Lawati, CEO of Omran, said:

"After a month of desert travelling, we are extremely pleased to see the team return safely from their expedition. For those who have been following the expedition via their website, it has been a privilege to share in the team's touching and thoughtful reflections, and a great insight into one of the world's most inspiring and majestic natural areas."


"We should celebrate not only the team's successful return from this challenging journey, but also their unwavering dedication to communicating their experiences to others. We hope that their efforts will inspire others around the world to visit Oman and see for themselves the unique opportunities we have to offer travellers." he added.

Gautam Broota, General Manager, Zahara Tours, said:

"This challenging expedition in the desert is both fascinating and inspiring. We're glad to have partnered Mark and John's journey through the deserts and would like to congratulate them on their triumphant and safe return.

As a tourism management agency, we believe that we have the responsibility towards international travellers and the local community to be a platform to relay stories of varied experiences such as those that this team have had in the past one month. These are stories of the unique history and mystery that lie hidden in the wildernesses of this country and we specifically applaud the efforts of the team to connect us to these experiences everyday."

Mark Evans and John Smith, the two expedition members, set off on 1 January 2009 and travelled a total of 4500 km. During the journey, they slept in the desert in traditional Bedouin tents, and recorded their impressions of the landscapes and peoples they encountered on their website via satellite link (http://www.omandesertexpeditions.com). These journal entries were accompanied by original photography by Smith, an expert professional wilderness photographer.

The expedition marked 60 years since the famous explorer Wilfred Thesiger made his second crossing of the Empty Quarter, setting off from Salalah in Oman and immortalised in his book Arabian Sands.

Omran co-sponsored the Empty Quarter Journey, in association with Zahara Tours, in recognition of the expedition's unique undertaking to turn the global spotlight on one of Oman's most important natural assets in an environmentally sustainable manner. Oman's unique wilderness landscapes will be a major contributing factor to the development of the country's tourism industry, in which organisations such as Omran and Zahara play a key role - Omran as the largest tourism developer in the country and Zahara, as the leader in tourism management in Oman. Oman's landscapes are already becoming increasingly popular, with the National Geographic magazine recently recognising Oman as a World Class Adventure Destination in their December 2008 - January 2009 edition.

The Empty Quarter (Rub Al Khali) is one of the most breathtaking natural areas in the world: a vast desert which comprises a large portion of Oman's interior, as well as parts of Yemen, the United Arab Emirates and the Kingdom of Saudi Arabia.
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Notes and media contacts

About Omran:

Omran is the Government of Oman's tourism development and investment arm. It was established in 2005 with a mandate to develop the infrastructure and facilities required to expand the country's existing tourism industry. This is in support of the Government's plan to develop tourism as a major national industry by 2020.

Omran aims to capitalise on the unrivalled natural scenery, the year-round sunshine, and the rich heritage of Oman in order to diversify the economy and offer new opportunities to the Omani people. In doing so, Omran helps to promote Oman as a unique Middle Eastern destination.

This includes large-scale tourism projects which take advantage of the company's development expertise. Omran is currently involved in developing more than 10 resort-style projects with a project value in excess of $10bn. Specific projects include new resort villas, conference facilities, leisure resorts, golf courses and hotels as well as the refurbishment of some of the major existing international hotels.

In its developments, Omran puts the needs of the local and national Omani community first, striving to work in an environmentally, ecologically and socially responsible manner.

About Zahara Tours:

Zahara Tours is Oman's Premier Destination & Leisure Management Company, dedicated to providing superlative services. Zahara Tours has earned on unmatched reputation for professionally managed tours. Over the years Zahara tours has worked very closely with the world's foremost tours operators, Charter companies, Cruise operators, Incentive houses as well as Meeting and conference organizers. Zahara Tours offers the entire gamut of services and facilities that are essential for tourists and visitors to Oman, offering a cadre of a multilingual guides; an extensive fleet of comfortable luxury a/c coaches and four wheel drives and luxury cars.

Zahara Tours is the only destination management company that has to their credit the prestigious Oman Tourism Award for Excellence, for the years 1999, 2005, and 2007. The company has also been awarded the Certificate of Recognition for Outstanding Contribution towards business by Muscat Port Authorities.

For more information:

Abdul Wahid Al Farsi
External Affairs Manager
Omran
Tel: +968 24 773 749

Zulekha Huseni
Manager - PR
Promoseven Weber Shandwick
Tel: +968 24 786 182

Luke Alexander
Account Manager
Four Communications
Tel: +971 2 635 4452

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