Italian casual men's fashion boutique launched on The Pearl-Qatar

About Harmont & Blaine:

The name of the brand results from the legendary history of the Duke of Harmont and his loyal dachshund Blaine. In the 18th century the Duke of Harmont used to travel all around the world with his vessel in search of the newest, finest and untraceable fabrics that he used to provide to the highest Dignitaries and Royalty in Europe. Blaine was his constant companion always ready to support the Duke in his hazardous ventures.

To celebrate this man and his noble dog, to his attention for style and quality and his passion in the research of the excellence, Harmont & Blaine has conceived a line of clothing directed towards people who have a lifestyle in which dynamism, comfort and quality combine in an everyday balance.

Harmont & Blaine collections are uncontaminated by the repetitive dictates occurring within the fashion circles; it is innovative and casual and expresses a reforming concept of elegance always focused on quality and details. A winning mix of brought colours, inspiring provocations and creative audacity that has revolutionised men's casual wear, rediscovering fabrics and colours that everyday plainness had smothered.

This has permitted to achieve a level of perception of a style peculiar and exclusive of Harmont & Blaine. Besides the dachshund, that differentiates origin and belongings of products, consumers are able to recognise an Harmont & Blaine article by the fanciful and distinctive choice of colours and fabrics.

In this frame, the relevance of creative details has become an essential element to develop exclusive collection that always offer something unique and innovative. Conceptually collections are inspired by a feeling of optimism and freedom and are technically designed to best-fit persons in leisure time and social life.

About United Fashion Company:

Incorporated in February 2008, the United Fashion Company (UFC) is a wholly owned UDC company with a vision that sees great potential in the international language of major fashion brands. Beginning this year at The Pearl-Qatar with The Royal Avenue luxury department store, by 2017 an additional planned network of stores will extend throughout the Middle East and into Central Europe and Asia, carrying the world's most prestigious fashion labels in an elegant and sophisticated retail environment. The emphasis will be on controlled distribution and skilled merchandising, ensuring that the most profitable balance between exclusivity and volume is achieved.

UFC is a perfect example of the kind of mutual benefit in the relationship between UDC and its subsidiaries: association with UDC and The Pearl-Qatar opens doors for UFC to international brands at the highest levels.

During 2008, UFC has already secured exclusive relationships with an enviable roll call of famous names including Gianfranco Ferre, Christian Lacroix, Missoni, Stefano Ricci, Domenico Vacca and Harmont & Blaine. Significant opportunities for further expansion await in 2009.

About The Pearl-Qatar:

UDC's flagship project, and one of the largest urban developments in Qatar, The Pearl-Qatar is achieving international recognition as the Middle East's most prestigious and glamorous location, renowned for excellence in design and construction. With an area of 4 million square metres and a 32 km coastline, this reclaimed island has been developed with funds in excess of QR50bn ($14bn). It is at once a residential destination and luxury resort, shaped by the vision to create an asset and a way of life with lasting quality and value: a jewel at the heart of the Gulf.

The first development in Qatar to offer freehold and residential rights to the international community, The Pearl-Qatar continues to attract unprecedented interest from buyers and investors in more than 52 countries. On completion in 2012, it will accommodate more than 41,000 residents in approximately 15,000 dwellings divided between 10 distinctive precincts. In and around them, exquisitely landscaped parks, state-of-the-art marinas and pristine beaches will vie with a captivating world of upscale shopping, dining and leisure opportunities to bring each unique neighbourhood to vibrant life.

About United Development Company:

United Development Company (UDC) is one of Qatar's leading public shareholding companies. UDC's mission is to identify and invest in long-term projects contributing to Qatar's growth and providing good shareholder value. The company, established in 1999, has an authorized share capital of QR1,072m ($294m), and was listed on the Doha Securities Market in June 2003.

The Company targets a growing range of sectors for development, including hydrocarbons and energy, infrastructure and utilities, maritime and environmental related businesses, urban development, property management, hospitality and leisure, fashion and marketing services.

Among other initiatives, UDC established MEDCO, a joint venture with the State of Qatar and Belgium's Dredging, Environmental & Marine Engineering NV, which is soon to start work on the projected Bahrain-Qatar causeway - the longest in the world.

For further information, kindly contact:

Mira El-Baphe
Senior Media Relations Officer
UDC Qatar
T (+974) 4463 457
F (+974) 4438 971

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