Avaya appoints new General Manager for Saudi Arabia

Hani will be responsible for the daily management and reporting on all areas of Avaya's activities in Saudi Arabia.

Mr. Hani will execute Avaya's business development strategies, drive sales and marketing activities, and build and maintain relationships with channel partners to enable the successful delivery of Avaya's Intelligent Communications to the Saudi Arabian market.

"This is a crucial time for organizations in the Middle East to evaluate their current investments. Our priority in the coming months is to understand our customers' current business in order to implement cost-efficient and effective communication solutions with a clear ROI," said Hani.

"Our vision is for Avaya to become the No. 1 provider of enterprise communications systems for organizations of all sizes in the Kingdom, enabling them to add value to their services and enhance business performance," he added.

"Fadi Hani has been an exceptional member of the Avaya team, significantly contributing to the company's regional growth. His wealth of experience and expertise in technology and business development makes him perfectly suited to enhance Avaya's presence in Saudi Arabia," said Nidal Abou-Ltaif, area-VP, Emerging Markets for Avaya.

A Computer Science graduate from the Lebanese American University, Hani brings to his new role over 13 years of experience in the Middle East region in software development, business applications & underlying technologies. Hani was previously Sales Director in MENA for Avaya's Contact Center business.