Mindware and Microsoft host channel partner event in Qatar

During the event, which took place on February 4, 2009, officials highlighted the achievements and benefits of Microsoft products, as well as volume licensing policies.

This is in line with Mindware and Microsoft aim to reach out and increase its reseller network, thereby leveraging the stable IT spending projected in the country amidst the growing pressure for companies to strengthen their IT infrastructure to combat the effects of the current economic crisis.

Moderate growth is being expected in IT spending within the Middle East region, as well as in Central and Eastern Europe, Africa and Latin America, according to recent reports. Leveraging its extensive channel network of 2,500 regional partners, Mindware has seen outstanding growth in its revenues, which peaked at $200m in 2007. Mindware has gathered considerable experience marketing its state-of-the-art products, which has further strengthened its relationship with the global IT leader.

"Our commitment to build a stronger reseller network for Microsoft products is aimed at maintaining a wider channel breadth that can provide outstanding coverage in the country's markets. We have seen our relationship with Microsoft grow at the same pace as the expansion of our operations in the region, which made us even more enthusiastic to provide excellent coverage for their products,"

said Jeff Jacob, Microsoft Unit Manager, Mindware.

"We are also seeking to give our channel partners a heads up on Microsoft's newest and most successful products, more information on the volume licensing policies and how they can use these to their advantage."

In addition to high-impact events staged in partnership with the most prominent IT brands, Mindware also provides value-added distribution (VAD) services to its regional channel partners. With a focus on logistics, promptness and reliability, Mindware's expanded suite of VAD services include a whole range of networked services such as pre-sales consultancy, marketing, service implementation and after-sales support, which have facilitated market penetration and profitability for its partners and for its company. In line with its aims to establish a stronger presence within the Kingdom, Mindware has recently invested in a state-of-the-art office in Riyadh, which will serve as a domestic hub for its KSA operations.