Flip Holding squares up to the new market reality of 2009 with new account wins, success stories and appointments

Despite the current downturns in spending across the finance and real estate sectors, Flip Media have again bucked the trend through a number of significant account wins at the end of 2008, including Abu Dhabi-based real estate developer Sorouh, mortgage company Abu Dhabi Finance, and a number of exciting new video portals for regional TV station Al Aan.

In 2009, Flip Media has been awarded a number of new engagements for the Federal Authority for Nuclear Regulation, Bel France, Sinogulf and Arady.

According to Account Director Mazen Abou Hatab,

"2009 represents a year of incredible challenges to our industry, but also one of opportunity. We have worked tirelessly to build an agency of 170 digital marketing specialists with significant regional and international experience and we are confident that our reputation and our experience will help us continue to win clients' trust in these uncertain times."

Flip Holdings has also welcomed David Sheridan into a new role as the CEO of Neo Digital, the region's first dedicated digital media agency. The former Regional Director of Mindshare MENA, David is an industry veteran with over 20 years experience and previously served as the head of Flip Media's UK operations.

His new expanded role sees him taking Neo Digital to the next level, as well as an expanded role in Flip Media's international markets, including the GCC and India. According to David "2009 has already exceeded expectations in our new business development programme. With our large scale of operations in the region and established business processes we are looking to 2009 as a golden opportunity to diversify our client base into new verticals and new markets."

Looking to the harsh economic realities in 2009, Flip Media is carefully optimistic of their outlook for the year. Flip Media CEO Yousef Tuqan Tuqan explains "while the wider outlook for marketing in the region may be gloomy, we are confident that digital marketing spend will not decrease. We have always had to find ways to make our clients' marketing spend work harder for them online. We are confident that as the region's brands look for cost effective ways to acquire and retain customers and build their awareness, they will turn to Flip Holdings to deliver their goals. As smaller agencies opt to retrench their operations we will be looking to increase our market share through sustained organic growth."