The first 'Shelter' is located in Dubai and will be followed by successive branches across the UAE in the future, which will offer networking opportunities for young UAE entrepreneurs.
Hala Badri, EVP Corporate Communications, du, said:
"As a UAE national company, we are committed to supporting the spirit of entrepreneurship in the UAE as part of our corporate social responsibility objectives. We believe that entrepreneurship is the very basis of a strong and prosperous UAE. Working together with talented young Emiratis Rashid and Ahmed bin Shabib of Brownbook Publishing, we are creating a suitable business incubation environment for SMEs and providing the right impetus to career development and opportunities for UAE nationals."
Rashid and Ahmed bin Shabib, Co-founders of Brownbook Publishing said: "Shelter is an ambitious project to nurture UAE entrepreneurs and offer support and professional direction. Working with du has been a pleasure for us. Its commitment and motivation to supporting an avenue for young UAE entrepreneurs, deserves to be highlighted."
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