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The 'more international' credits will have to be used up within specified validity periods and is applicable for both consumer and business customers.
This will be over and above the existing 'more credit' and 'more time' options already available on the WoW recharge card.
Farid Faraidooni, EVP Commercial, Du, said:
"Every dirham counts and more so in the case of the UAE, with a large expatriate population with the need to stay in touch with their loved ones back home. Continuing with our innovation, we believe that 'more international' recharge option is a revolutionary industry initiative that stretches the value of every dirham bringing joy to our customers in talking to their loved ones abroad."
"The 'more international' recharge option carries forward the highly successfully legacy of the revolutionary WoW recharge card launched in 2007, this time in the form of massive reduction in international calling costs. It is destined to be highly popular with our prepaid customers," Faraidooni added.
The entire 'more international' credit can only be utilized for international voice calls. Customers will need to separately recharge their 'more time' or 'more credit' accounts for other types of usage.
To benefit from 'more international', Du customers need to dial *138* followed by the card number, followed by the # key and then press the call key.
The WoW more international recharge card will be available through all 27 Du shops and over 3000+ partner outlets across the emirates.
Posted by Siba Sami Ammari
