Special Hotels of the World offers sales and marketing opportunities for unique, interesting, city centre and resort properties that offer excellent facilities and services in the premium sector of the hospitality marketplace. Membership of Special Hotels of the World is by invitation only and is limited to exceptional hotels within recognised niche lifestyle markets. All members are unified in their unique or 'special' offering for guests.
"Since inception, Al Diar Siji Hotel has positioned itself as a business hotel and our main markets are the business and corporate clients from within the UAE, GCC and some European countries. Now that we have become a member of Special Hotels of the World, we hope to further strengthen our presence in this market segment,"
said Mr. Fouad Melhem, the hotel's General Manager.
Al Diar Siji Hotel features 90 spacious rooms and suites including 19 luxurious suites. All standard rooms have a dining area which makes each room particularly spacious. Standard services and amenities include the latest telephone system, high speed broadband internet access, interactive TV using Internet Protocol Television System (IPTV), high definition LCD TV, in-room safe, mini bar and heavenly beds with duvet covers.
Early this year, Al Diar Siji Hotel has joined the elite list of 5-star hotels in the GCC with HACCP (Hazard Analysis & Control Point System) certification after a series of upgrades in its F&B services, facilities and procedures. The hotel Al Diar Siji Hotel also succeeded in renewing its BS EN ISO 9001-2000 certification, a reinstatement of it efficiency in terms of quality management systems, which was first granted to the hotel in 2005.
"Being recognized as a member of Special Hotels of the World will further inspire us in our commitment on taking hospitality to a higher level with excellent facilities & amenities that come together with personalized services from our efficiently trained staff," added Mr. Melhem.
Special Hotels of the World understands that each hotel has a different set of marketing requirements so its niche programmes and additional collection of sales and marketing services allow hotels to build their own 'à la carte' membership programme to suit their objectives and budget. In this way, members are able to choose and purchase only the services they require, thus ensuring that membership fees are kept to a minimum and are focused on individual needs. Sales and marketing initiatives that members are able to take advantage of include: trade shows, e-marketing, business travel consortia sales, public relations, a private label GDS chain code and sales blitzes.
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