d'pr wins the true luxury of time with Roger Dubuis

d'pr will be responsible for creating awareness of the brand within a sophisticated, trend-setting niche market in the GCC region, through a strategically targeted and creative brand building campaign.

Renowned for its combination of horological excellence, distinctive cutting edge design and coveted by watch connoisseurs around the world, Roger Dubuis was acquired by the Richemont Group last year to join their portfolio of luxury brands including Cartier, Van Cleef & Arpels, Piaget, Vacheron Constantin, Jaeger-LeCoultre, IWC, Panerai and Montblanc.

Roger Dubuis is re-entering the Middle East market under a new retail and marketing strategy.

Omar Chaoui, Regional Brand Manager for Roger Dubuis said:

"With our primary task to increase recognition of our presence in the market and to position Roger Dubuis in the minds of our highly targeted market, we needed a PR agency with creative ideas, market knowledge and a strong understanding of our customer profile. d'pr meets all of these."

Camilla d'Abo, Managing Director of d'pr said: "We differentiate ourselves by creating successful PR campaigns with a personalised communications approach towards the premium target audiences, whether it be for niche luxury brands or high net worth businesses. Winning the Roger Dubuis account is a great opportunity for us to leverage our expertise in this area."

d'pr is a full service PR consultancy offering integrated communications solutions with its sister agency events specialist, d'events. d'pr provides both corporate and consumer expertise across the Mena region for more than 30 brands, with retained PR clients including ING Investment Management, Royal Bank of Scotland, Atlantis The Palm, BMW, Mini, Hilton Hotels, Canon, Euroluxe and Visa Inc.