Major CE brands support Plug-ins Price Protection programme

Plug-ins' Price Protection Promise is a unique concept which provides a seal of trust and authority on this pioneering assurance of offering a refund of the difference within 72 hours if Plug-ins prices on the purchased product is bettered by any other recognised retailer in the country.

A benchmarking initiative, the Price Protection Promise will be an on-going programme which fortifies an assuring pact between the consumer and Plug-ins that the price tendered is the mandated price available for the appliance or CE product.

This no-strings-attached offer is available across the entire inventory of wide-ranging CE products and appliances in all Plug-ins outlets in the UAE.

"Manufacturers and distributors of global consumer electronics and appliances brands fully endorse our Price Protection Promise programme because of its win-win situation for consumers and the manufacturers/ distributors. The consumers receive an assurance on pricing and manufacturers/distributors move inventory."

said Vishesh Bhatia, Group Director (Electronics, Engineering & Technologies), Al-Futtaim.

"Consumers continue to place their trust in Plug-ins ever since we launched the multi-vendor brand concept more than a decade ago. They expect us to fight from their corner on assurances of quality, price-parity and after-sales service. Now, more than ever, is the time to stand by our customers. We believe consumers today are more discerning than ever and need assurances across all channels of getting right value for money.

"There is no fine print in this offer and the Plug-ins' promise is for keeps. If you find a lower price advertised by any other multi-brand vendor in UAE within three days of your purchase from us, Plug-ins will match that price and refund the difference. All you need to do is provide us with the advertised offer and your original invoice to avail the Price Protection Promise," Mr. Bhatia added.

Safeguards in the Promise ensure protection to the consumers and manufacturers. These include a) the item must be identical to Plug-ins' item, including the brand, model number and specification and b) Plug-ins will match prices on products sold through the authorised UAE distributor that has the manufacturer's valid warranty.

Established in 1997, Plug-ins is a leading multi-brand electronics and IT retailer in the UAE and Bahrain. A member of Al-Futtaim group's Electronics division, Plug-ins represents over 350 leading brands in the UAE through an established network of stores located in popular shopping destinations: Dubai Festival City, The Dubai Mall, Al Ghurair City, Souk Madinat Jumeirah, Marina Mall in Abu Dhabi and Seef Mall in Bahrain.

Al-Futtaim Electronics is the first Middle East affiliate of the Consumer Electronics Association (CEA) the preeminent trade association promoting growth in the $172bn U.S. consumer electronics industry.