Manchester Business School's DBA programme tops FT world ranking

Notes and media contacts

About Prof Christopher Easingwood BSc PhD AIWS
Position Professor of Marketing
Academic Director, DBA, MBS Worldwide
Subject Area Group Marketing Biography
Chris is a leading expert in the marketing of technology and the marketing of services. He has authored more than 100 papers in leading
international journals and conference proceedings. In 2007, with Dr Steve Moxey, he founded the High Technology Marketing Innovation
research centre, funded by Microsoft, IBM, Vodafone and Nortel.

In addition to Manchester Business School, Chris has held appointments at the University of California, Berkeley and the University of
Michigan. Chris received his doctorate from the Wharton Business School, subject "The Diffusion of Innovations". He joined MBS in 1981 and has
been the Director of the Executive MBA and Head of the Marketing and Strategy Group.

His 1986 article "New Product Development for Service Companies" was declared (in 2007) one of the 10 most influential articles in the history of services marketing. His 2000 article with A Koustelos "Marketing High Technology: Preparation, Targeting, Positioning and Execution" was declared one of the 10 most influential marketing articles for 2000-03.

Teaching and Research interests
He teaches Marketing, Marketing Management in Technology-Led Environments and Research Methods.
Chris's marketing of technology research interests include product launch, product re-launch, channel competitiveness, high-tech partner relationships, channel renewal and regeneration, disruptive technology as well as the adoption and diffusion of major new high-tech products.

In services marketing, his research interests include services competitiveness, multi-channels, drivers of new product success, service
augmentation, product success factors, and he is a specialist in financial services marketing.

About MBS
Manchester Business School is the UK's largest campus-based business and management school. It provides a comprehensive range of undergraduate,
postgraduate and custom-made executive programmes, for organisations from both the private and public sectors. Manchester Business School holds triple MBA accreditation - AMBA, EQUIS, AACSB.

For further information, please contact:

Jonathan Walsh
WPR
Dubai
Tel: 050 4588610