Association of Bahrain Travel and Tour Agents extends strategic partnership with Amadeus

The agreement which extends for a period of three years is a step forward in enabling local travel agencies remain competitive and offer best-in-class services to business and leisure travellers in Bahrain.

ABTTA which comprises of the leading Bahrain-based travel agencies is responsible for developing and promoting travel and tourism opportunities in Bahrain. The association also plays a key role in training Bahrainis to work in the travel and tourism sector and collaborate with the government and local travel and tourism bodies to further this objective.

"Bahrain is poised for new growth and expansion in the travel and tourism arena. As the governing body overseeing the interest and growth of the local travel agencies in Bahrain, we understand that technology plays a crucial role in business sustainability and longevity. At ABTTA, we are committed to working together with global partners to benefit the local travel and tourism industry and we are confident of Amadeus as our technology partner for the future," said Sofyan AlMoaayad, Chairman of ABTTA.

Amadeus was chosen for its ability to provide distinguished solutions and services to the travel agencies in Bahrain. As one of the leading global distribution system (GDS) providers and the biggest processor of travel bookings worldwide, Amadeus solutions support a broad network of travel providers and users. Global airlines, low cost carriers, travel agencies, hotels, etc depend on travel and tourism technology to create an effective and profitable business environment.

"Amadeus has a proven track record in the region and have established themselves as a preferred technology partner for the regional travel industry. Through this partnership we are confident of supporting the Bahraini travel agencies to benefit from a faster, more efficient and reliable booking system, which translates to increased business opportunities and higher return for the travel agents,"

said Hakim Al-Aradi, ABTTA's Secretary to the Board.

By partnering with Amadeus, ABTTA members will now have easy access to new travel technologies to streamline business operations, boost productivity and offer customized solutions and services from a single source. Amadeus solutions will allow the travel agents to access most relevant content from leading airlines, low cost carriers, hotels, car rental companies, etc, with the best faring possible.

"As the chosen technology partner, our goal is to equip local travel agencies sell cutting-edge travel services and strengthen their market leadership. With our global reach and expertise we will continue to deliver customized solutions to ensure that ABTTA members remain competitive in a fast-expanding industry," said Ghulam Saleh Al Baloushi, Managing Director, Amadeus Gulf.

In the Middle East, the Amadeus System is installed on more than 9,800 travel agency point of sale terminals that can make bookings on all of the Middle East Full Service Carriers. Amadeus maintains customer operations in 76 countries covering more than 217 markets.