Areej opens doors at Dubai Mall

This move comes as part of the company's ambitious expansion plans and commitment to stay at the forefront of beauty retail segment.

The store is a true reflection of innovation and creativity bringing alive the core essence of the Areej brand; innovative, progressive and unique. Covering 366 square meters of dynamic and modern design space, it provides an environment that is truly inviting and inspiring.

Commenting on the opening of this new store, T J Van Rooyen, General Manager, Al Tayer Trends - Beauty said:

'.We are very excited about our recent opening at Dubai Mall, the world's most anticipated shopping destinations. Our investment in this project is in line with our vision to expand our operations and continuously evolve to meet the needs of the discerning consumers of this market."

"The entire look of the store is very modern and contemporary providing a perfect blend of elegance, sophistication and functionality. Everything has been designed to match international retail standards and to continue our tradition of providing unmatched excellence in service at all levels ", he added.

One of the unique features of the store is the indigo ceiling called 'Aurora', which creates a feeling of dawn by reflecting a subdued, soft blue light that produces calm, soothing effect. Another key element of the store is the dedicated 'beauty studio' where Areej customers can unwind and indulge in mini facials, skin analysis and make-overs by trained beauty professionals.

This new store will retail a wide array of international brands including Dior, Lancôme, Guerlain, Chanel, YSL, Clinique, Givenchy, Estée Lauder, Clarins, La Prairie, Calvin Klein, Hugo Boss, and many more. Located on the lower ground floor of the mall, it is an ideal spot for shoppers to get all their beauty solutions under one roof.