Al Bustan Centre and Residence positive for growth during current year in spite of economic turmoil

Despite the fact that the last quarter of 2008 witnessed a decline in most of the market segments, the property managed to produce positive results compared to year 2007.

The positive year-end figure was obtained due to the proactive approach of the management in key revenue areas such as the introduction of a new lobby with meeting rooms and business centre; addition of 15 new counters and five shops and the opening of two luxurious food outlets - the Fountain Café & Restaurant. This year the property intends to achieve the same growth rate with an innovative market mix and by tapping potential markets.

Moussa El Hayek, Chief Operating Officer of Al Bustan Centre & Residence, said:

"Though the regional and international markets are experiencing the worst kind of economic meltdown, Al Bustan Centre & Residence is ready to face these challenges. We have seen a marked drop in the number of tourists to Dubai as travel involves discretionary expenses and during these tough times, people tend to save their money. So recognising such risks we are constantly reviewing our policies and see where we can reduce our expenses without jeopardizing our standard and services. Every move is studied prior to committing into additional expenses. We have also set contingency measures in all departments; monitoring their operating expenses seriously."

He added the property strongly believes that strategic planning, during these hard times, is a key factor in staying competitive in the UAE market. "Huge operating expenses have proved to be major deterrents to the success of institutions across the globe. An organization needs to have a proper corporate strategy and defined objectives which we have. Though we are a medium-sized company compared to other big groups but with clearly envisaged and robust strategies, I am proud to say that we are among the top end of the corporate spectrum," Moussa stated.

Over the last decade, the property has built strong relationship with its partners like the tour operators and travel agencies in the region and abroad and intends to maintain the same status quo. He pointed out: "We shall be very flexible and assess each requirement very objectively and considerately. Moreover, our loyal supporters and patrons will never be neglected. We continuously strive to serve them in the best possible way, improve our product, facilities and services and reward them with our loyalty programmes. We have lined up a number of attractive offers, incentives and discounts for our valued accounts, besides maintaining a firm position in the market, through our participation in major road shows, exhibitions and events, either here in the UAE or overseas. On the other hand our marketing plans are orchestrated to target potential markets helping us tap unlimited opportunities and secure business globally."

He said the property's promise is customer care and satisfaction which is an on-going quest to providing its guests with the highest standard of services. The property has also entered into joint promotions with major banking institutions in the UAE, providing valuable offers and discounts.

"Likewise, we have partnered with prominent online booking networks making room reservations easy for our customers."