• HSBC

Splash showcases SS09 collection amidst poolside revelry

  • United Arab Emirates: Thursday, February 12 - 2009 at 13:01
  • PRESS RELEASE

Dubai based fashion retailer Splash's Spring-Summer 2009 Fashion Show was a quintessence of sheer classic-luxe, haute couture and chic ensembles! Inspired by a tropical and floral theme, the show reverberated with a beautiful Old Town feel which was complimented by the venue, the Poolside Garden at The Palace Hotel in Burj Dubai.

Splash played host to Dubai's media, stylists, industry experts and fashionistas who were dapper dressed in their cabana chic threads. The sunset show was preceded by theme inspired cocktails & canapés served to guests lounging in the poolside cabanas and sun beds under the warm spring sun.

At sundown, as the lights came on the attention moved to the catwalk built on the pool. The glittering fashion finish witnessed 26 male and female models sashaying the runway donning Splash's SS09 collection. The outfits showcased come from collections that would be available in Splash stores right through the season until June 2009. Key inspirations for these were themes from the 80s and vibrant relaxed silhouettes.

Models styled in elaborate back combed hair dos inspired by the 60s, ornate eye shadows and gigantic eye make-up walked onto the ramp wearing linen in colours like white, vibrant yellow, bougainvillea and azure blue giving the walk a youthful vibe. Next came summery cocktail dresses in luxe fabrics like chiffons and satins. These were followed by lively summer gowns, maxi dresses and kaftans styled with exotic rainbow colored accessories.

The extravaganza continued with outfits showcased in an electric bright palette inspired by the 80's styling. Super-trendy, cool and sexy; the pop flavor of the 80s was reignited to suit the fancy of bad girls and geeky boys. Bold and loud style statements personified the Trash-Glam-Punkette look in mini-skirts, neon tights, cropped jackets and shiny leggings. This finally gave way to stunning party wear with bold prints, graphic tees, and color printed distressed denim. The music flowed into a perfect tempo, making it a befitting finale.

Raza Beig, CEO-Splash, closed the show by walking the ramp for the show finale along with Nisha Jagtiani. Beig commented, "Splash fashion shows and parties have evolved to be one of the most awaited events in the region's fashion and social calendar. Glamorous as always, the show forecasts the season's global trends and how they transcend into high street fashion. We will continue to evolve while being spot-on trends and at the same time offer 'value' to our customer. Taking our commitment to our brand statement 'Eye on Design' forward, Splash promises to set higher fashion benchmarks every season."

Splash ended the tropical theme with one last trick up its sleeve, as guests walked away with lovely floral printed beach bags filled with fun goodies.

Get your fill of the season's best clothes & accessories from Splash's SS09 collection available in stores through the season until June 2009.
Splash showcases its vibrant  SS09 collection amidst poolside revelry. 
Splash showcases its vibrant SS09 collection amidst poolside revelry.
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Notes and Media Contacts »

About Splash:
Splash, a leading high street fashion retailer in the Middle East is part of the Dubai-based Landmark Group.

Headquartered in Dubai, UAE, Splash started with just one store in Sharjah in 1993 and has since built a strong retail footprint of 80 Splash stores and 66 branded boutiques across 9 countries.

Splash showcases popular collections for men, women and teens with a wide offering of fashion apparel and accessories to suit its customer's every lifestyle need.

In-house designed collections include favorites like Ms, Nexus, Retro, ZYNC and Scarlet, while Splash's international portfolio comprises of world famous brands like Lee Cooper (European denim brand), Bossini (Honk Kong based leisurewear brand), Kappa (Italian sports brand), Maui & Sons (Californian surf & lifestyle brand) and Zodiac (the business shirt & tie brand) among others.

A brand that believes in constantly raising the bar, Splash has received several significant industry accolades including winning the 2005 Retail Middle East Award for 'Business Excellence' and 'Marketing Campaign' for two consecutive years at the Retail ME Awards in 2006 & 2007, being listed in Forbes Arabia's 'Top 40 Arab Brands' list, and being awarded by Dubai Customs for being the highest importer of readymade garments in the UAE.

For more information, please contact:
Anuradha Farrell
(Marketing Manager)
Tel: +9714 - 809 4500

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