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Saturday, December 5 - 2009

Philips launches the second generation Aurea LCD TV range

  • United Arab Emirates: Thursday, February 12 - 2009 at 16:31
  • PRESS RELEASE

Philips launches the next generation of Aurea FlatTVs - an aesthetic marvel and with more technical improvements over the first generation of Aurea FlatTVs.

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These iconic, design-led masterpieces feature even more cutting-edge technology than before, delivering the most immersive and cinematic home TV viewing experiences possible.

The new range features the latest version of Philips Active Frame technology - the outer frame surrounding the TV screen which perfectly emulates the colors on the TV screen with an ever-changing glow of light and soft halo of color. The improved Active Frame features a new brilliant pearl color, made from high quality glass with anti-reflective coatings creating an even more vibrant and immersive halo effect.

The unparalleled viewing experience of the Aurea FlatTV has been even further enhanced: Aurea makes no compromises with its distinctive design, and is packed full of the latest technological innovations. Viewers are guaranteed a unique audio and visual experience.

Aurea boasts 4 HDMI inputs (3+1) and HDMI CEC for multiple connections. It also has a DLNA PC network link which allows you to easily browse content from your PC or your home network.

"Philips has implemented various improvements based on extensive consumer feedback and recommendations received since launching the first Aurea LCD TV in 2007. The new Aurea range has unrivalled levels of functionality, a stunning design with a full-glass front, and offers consumers a unique entertainment experience in their living room," said Vincenzo Ventricelli Director Customer Marketing, Middle East & Africa, Philips Consumer Lifestyle.
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About Royal Philips Electronics
Royal Philips Electronics of the Netherlands is a diversified Health and Well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity".

Headquartered in the Netherlands, Philips employs approximately 121,000 employees in more than 60 countries worldwide. With sales of EUR 26 billion in 2008, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare.
For further information, please contact:
Philips Consumer Lifestyle
Galia Rizk
Tel: +971 4 4362511
Mob: + 971 50 6258203

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