Damas applauds Genero's new collection

Defined by Italy's famous style panache these new nature inspired jewels boasting animal prints and textures blend the warmth of 18k yellow gold with fiery enamel colours like flame orange, yellow, brown and black to offer an array of glamorous pendant chains, drop earrings, charm bracelets and rings. (A note of caution: bold and catchy, these marvels are simply not for the faint hearted!)

"Genero's jewels epitomise the very best of Italian design flair and its love to explore new frontiers of creative excellence. Colourful and rich in texture Genero's jewels are highly artistic, utilizing the inherent warmth of gold with brilliant enamel work. As a highly feminine collection, it is sure to be welcomed by discerning jewellery lovers of the region," said Tawhid Abdullah, Managing Director Damas Jewellery.

Genero jewels are a major draw for fashionistas in the region. They can be distinguished by their superlative design and beauty which give these exceptional pieces their distinctive boldness. A Genero piece is not only considered prestigious but pronounces the personal success of a person. The new collection reflects the cutting edge craftsmanship of an enthusiastic creator who has blended a variety of textures that give themselves up for tactile play and come across as elegant but not too flashy adornments.

Take for instance its dramatic drop earrings featuring large, disc shaped animal-print enamel work that is ringed by cut-out patterns of yellow gold. It oozes a festive ardour that's immediately discernible and is an eye-catching jewel perfect for those grand evening events.

The other jewel featured here is a highly interesting pendant chain in 18k yellow gold inspired by the textured pattern on a crocodile's back. The rich, embossed design is ringed by a bright, purple enamel outline which brings out its presence with force and is sure to be adored by the teen fraternity.

Genero is founded by the dynamic husband-wife duo Ezio and Antonella Genero in Vicenza, creative heartland of Italy. Antonella is a student of the well known Art Institute of Florence and is acclaimed for a remarkable sense of design that brings several years of valuable experience to the jewellery field.

Her extensive travels to major fashion capitals across the globe, inspires her creations. Genero's jewels affirm the million expressions of femininity and of its tremendous, inner strength. A Certificate of Quality comes with every Genero jewel as assurance of its impeccable value in terms of design and material and a definite index to the high standards set and followed by the Italian design house.

The latest Genero collections are now available at select Damas Les Exclusives Boutiques across the UAE.